Responsibilities

• Client Leadership & Communication - Serve as a primary analytics lead for clients, translating complex measurement into clear, actionable insights.
• Confidently communicate performance, testing results, and measurement approaches to non-technical stakeholders.
• Build trust with client partners by balancing analytical rigor with practical, business-focused recommendations.
• Team Leadership & Oversight - Lead and mentor a team of analysts and managers, providing guidance and feedback.
• Review outputs to ensure accuracy, quality, and clarity before sharing with clients.
• Create an environment where the team can execute effectively while maintaining strong analytical standards.
• Step in on analyses when needed to support the team and validate outputs.
• Maintain hands-on familiarity to provide credible guidance and direction.
• Media & Retail Measurement Leadership - Lead advanced media measurement across paid search, paid social, retail media networks, CTV, and upper-funnel channels.
• Personally design, execute, and interpret MMM, incrementality tests, and causal analyses tied to retail media decisions.

Requirements

• 9+ years of experience in media analytics or marketing analytics
• Hands-on analytics experience in recent roles, with understanding of how analyses are built and executed
• Proven ability to lead teams and review analytical work
• Strong client-facing experience with the ability to simplify complex concepts and influence decisions
• Significant experience leading media analytics in a retail or retail-focused environment
• Hands-on experience running MMM, incrementality tests, and causal analyses tied to media investment decisions
• Applied Statistical Fluency (regression, time-series, Bayesian concepts, etc.)
• Ability to balance rigor, speed, and cost to drive meaningful business impact from analytics
• Leadership & Communication experience with senior executives and managing analysts

Preferred

• Hands-on experience with MMM, incrementality tests, and causal analyses tied to media investment decisions
• Experience in leading analytics in a retail or retail-focused environment
• Deep knowledge of leading digital marketing platforms (Google, YouTube, Meta, Amazon/retail, CTV)
• Strong storytelling skills with a focus on decisions, next steps, and impact

Benefits

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
• Hybrid work policy details that allow a balance between in-office and remote work