Director of Analytics & Insights

Minnetonka, MN (Remote)

Salary Not AvailableDirector/Executive10+ years exp

Posted 3 months ago

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Job Summary

Own the analytics strategy and measurement practices across ecommerce and brand performance.

  • Own the analytics strategy and measurement practices across ecommerce and brand performance.
  • Must-have: 10+ years of analytics leadership and team-building experience.
  • Standout: Deep AMC expertise with data-to-executive storytelling.

Job Description

{"ai_summary":"

Own the analytics strategy and measurement practices across ecommerce and brand performance.

  • Own the analytics strategy and measurement practices across ecommerce and brand performance.
  • Must-have: 10+ years of analytics leadership and team-building experience.
  • Standout: Deep AMC expertise with data-to-executive storytelling.
","html":null,"markdown":null,"sections":{"responsibilities":{"responsibilities":["Help define, implement and advance the organization's analytics and insights vision, translating strategic measurement frameworks into consistent, scalable practices that drive how brand performance is evaluated and communicated across all client touchpoints Establish the critical KPIs and measurement frameworks that define success for ecommerce brands, encompassing retail health, operational efficiency, advertising performance, and brand growth","Partner with our Tech Platform team on the evaluation and implementation of analytics tools and platforms that enable sophisticated measurement and compelling data visualization","Drive innovation in measurement approaches, staying ahead of industry trends and Amazon platform evolution to maintain competitive advantage","Nourish a direct relationship with Amazon’s analytics and insights teams, staying informed of new and noteworthy measurement products and opportunities for Amazon/agency/advertiser collaboration.","Serve as the organization's expert on Amazon Marketing Cloud (AMC), developing advanced measurement frameworks that demonstrate advertising effectiveness across the customer journey","Design and implement measurement strategies for Amazon's Omnichannel Metrics, connecting digital advertising to retail outcomes and brand health indicators","Develop sophisticated approaches to upper funnel media measurement, demonstrating the connection between awareness/consideration efforts and downstream conversion","Create frameworks that help brands understand the full spectrum of data points that contribute to brand building, from awareness metrics to customer lifetime value","Oversee the development and maintenance of standardized dashboard and reporting frameworks that enable consistent, efficient performance evaluation across the organization","Eliminate inefficiency by creating centralized data products that prevent team members from repeatedly pulling and manipulating raw data in disparate ways" ]},"requirements":{"requirements":["10+ years of progressive analytics and insights experience, with at least 7 years in leadership roles building and managing analytics teams","Deep expertise in digital advertising measurement, with specific knowledge of Amazon Advertising platforms, tools, and metrics","Demonstrated mastery of Amazon Marketing Cloud (AMC), including query development, audience insights, and attribution modeling","Extensive knowledge of Amazon's Omnichannel Metrics and how to leverage them for comprehensive brand performance measurement","Strong foundation in ecommerce analytics encompassing category management, retail operations, brand health, and customer behavior","Proven track record developing measurement frameworks that help brands understand performance holistically, from awareness to retention","Experience with upper funnel media measurement and connecting awareness/consideration efforts to business outcomes","Bachelor's degree in Analytics, Statistics, Business, Marketing, or related field; advanced degree (MBA, MS) strongly preferred","Technical Skills","Leadership & Business Acumen","Demonstrated ability to translate complex analytical concepts into clear, actionable insights for diverse audiences","Strong strategic thinking skills with the ability to see both the big picture and critical details","Exceptional communication and presentation skills, comfortable presenting to C-level executives and brand leadership","Proven track record building and scaling high-performing analytics teams","Experience working in client-facing or consulting environments, understanding how to balance client needs with internal capabilities","Deep understanding of brand marketing principles and how brands evaluate performance across awareness, consideration, and conversion","Collaborative mindset with experience partnering across Engineering, Data Science, Operations, and Business Development functions","CORE COMPETENCIES","Curious, inventive, and committed to continuous improvement in both personal development and team capabilities","Strategic thinker who can balance long-term vision with immediate tactical needs"]},"nice_to_have":[],"benefits":{"benefits":["Medical","Dental","Vision","Bonus","PTO","401K"]},"compensation":[],"how_to_apply":[],"about_company":{"about_company":["We’ve?been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve.?We’re?uncomfortable calling ourselves experts - since Amazon is always changing,?we’re?constantly adapting - but the breadth of our knowledge is vast, and our team’s diverse experiences elevate our partners’ businesses.?We’re?marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’sbuild brands together."]},"other":["This role offers the opportunity to shape the future of ecommerce and advertising analytics at an organization that has been at the forefront of ecommerce for nearly 20 years. You will have the autonomy to build something truly innovative while working with a diverse, talented team that values collaboration, continuous learning, and brand building excellence."]}}}
Global Overview logo

Global Overview

3.6 Glassdoor

In the complex world of e-commerce, sustainable growth comes from understanding how everything connects—operations, retail, creative, advertising, and data working as an integrated system, not isolated tactics. That's why Global Overview (GO) specializes in building holistic strategies across the full e-commerce landscape, from marketplace optimization to national media investments. Since 2008, GO has prioritized long-term partnerships over short-term transactions. Our Advanced Partner status with Amazon and agency partnerships with Walmart, Roundel, and other major retailers give our clients first-to-market opportunities and strategic advantages toward our 3 core objectives: - Drive Profitability - Deliver Higher Market Share - Build Brand Equity Whether we're supporting brands on Amazon, other major retailers, or through integrated media strategies, we know that when our partners grow, we grow. That's how strategic partnerships should work. Based in Minneapolis | Seattle | London globaloverview.com**Global Overview is an advanced partner on the Amazon Ads Partner Network. Advanced status is granted by demonstrating expertise, engagement with Amazon Ads, and delivering growth for advertisers. It recognizes our skill and forward-thinking approach across Sponsored Ads, DSP, Streaming TV, and creative asset execution.

Founded in 2008
Hopkins, Minnesota, USA
153 employees (85 in marketing)
62% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
33.1%
Direct
43.5%
Referral
8.7%
Social
12.6%
Paid
1.6%

Headcount Trend

Current headcount: ~152

Marketing Team

Marketing Team Size
80 (52% of company)
Median Career Experience
7 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
4