Responsibilities

• Apply quantitative analysis and experimentation frameworks to evaluate marketing performance and pricing strategies: 10%
• Develop and implement AI Engine Optimization strategies, ensuring content is structured and optimized for ingestion, retrieval, and citation by LLMs and AI-driven search platforms: 15%
• Orchestrate a full-funnel demand generation pipeline supported by data-driven automation and machine assistance: 20%
• Complete end-to-end marketing programs across channels (paid, email, web) while embedding AI and LLM-driven capabilities into campaign design, content generation, and audience targeting: 20%
• Implement testing and optimization frameworks for continuous message iteration across client segments and accounts: 20%
• Collaborate cross-functionally with Sales, Product, and Engineering to integrate first-party data, analytics, and model-driven insights into a unified view of the customer lifecycle: 15%
• Knowledge of the use of LLMs for content generation, analysis, and workflow automation

Requirements

• Knowledge of the use of LLMs for content generation, analysis, and workflow automation
• Experience with demand generation and product marketing
• An understanding of structured data and schema design
• Data analytics capabilities

Benefits

• comprehensive health care coverage and emotional well-being support
• market-leading retirement
• generous paid time off and parental leave
• charitable giving employee match program
• educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career