Director, Analytics (Data Science)

New York City, NY (On-site)

$135K/yr – $217K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end analytics and client consultation to turn data into measurable business outcomes, coordinating across vendors, finance, and client teams to drive program optimization.

  • Cross-functional data platform ownership: manage data sources, modeling, and storytelling that turn insights into action.
  • Client leadership and growth: supervise delivery quality, expand consultative services, and influence senior-level decisions.
  • Measurement and optimization: lead A/B/incrementality testing, MMM, and clean room analysis to improve program performance.

Job Description

Responsibilities

  • Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the level of quality in communications and results for the entire team that serves on your client's behalf.
  • Work throughout the year with internal and external (client team, partner agencies/consulting groups) partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
  • Coordinate the creation of the business rules and parameters of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
  • Manage the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
  • Synthesize the available data into insights about how successfully our programs transform target audience behavior. Find opportunities for program optimization and improvement.
  • Be a strategic consultant using the aforementioned insights as the foundation for presentations, reports, assorted client deliverables in either a face-to-face or virtual setting.
  • Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise.
  • Understand client needs and internal operations to achieve success for the client and team.
  • Provide strategic review of your team's work to ensure deliverables are on time, data cleanliness & clean presentation of story is presented, and overall, of high quality.
  • Collaborate with people across the organization, affect positive change, understand competitive offerings, identify needs to get projects moving and keep them moving forward with our teams.

Requirements

  • 8 to 10 years of experience in data science, advanced analytics, and statistical modeling
  • 5-6 years of client-facing/consulting experience and 2-4 years of management experience.
  • Literacy of business intelligence software such as Datorama, Tableau, Power BI, Adobe, Google, etc.
  • Advanced SQL proficiency, including complex joins, window functions, and pathing analysis across user journeys
  • Programming experience in Python or R for modeling and advanced analysis
  • Hands-on experience with clean room environments (Snowflake, Google ADH, Meta, etc.)
  • Experience designing and executing A/B and incrementality tests
  • Exposure to or experience with Marketing Mix Modeling (MMM)
  • Proven ability to lead and grow analytics teams, develop strategic client solutions, and influence senior decision-makers.
  • Degree in marketing, statistics, mathematics, or economics. An MBA or advanced degree is a plus.

Preferred

  • MBA or advanced degree

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parantal and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Publicis Collective logo

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
32

Recent News