Director, Analytics, Data and Audience Solutions at Quad | Chicago, IL | $122K/yr – $160K/yr

Quad

Director, Analytics, Data and Audience Solutions

Chicago, IL (On-site)

$122K/yr – $160K/yrDirector/Executive12+ years expFull time

Posted 2 months ago

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Job Summary

Own audience and data strategy development for client opportunities, translating business challenges into data-driven marketing solutions and measurable outcomes.

Lead discovery, recommended frameworks, and sales-ready narratives that connect data capabilities to ROAS across multi-channel campaigns and direct marketing offerings.
Collaborate with sales, analytics, and production teams to ensure scalable, differentiated solutions that meet client outcomes and regulatory considerations.

Job Description

Responsibilities

Lead the development of audience and data strategies for new business and organic growth opportunities. Partner with sales and account leadership to shape deal strategy, scope, and positioning . Define how data, segmentation, and analytics will be applied to achieve client objectives. Translate client business challenges into clear, actionable marketing and data solutions . Play a key role in RFP responses, proposal development, and pitch presentations .
Act as a senior subject matter expert in audience, data, and direct marketing analytics in client conversations. Lead discovery sessions to uncover client needs, data availability, and opportunity areas. Present strategic recommendations that connect data capabilities to measurable business outcomes . Build credibility with senior client stakeholders through clear, insight-driven thinking .
Identify Opportunities and Define frameworks to meet clients defined outcomes: - What is the best Data and Audience Approach (1 st Party or Acquisition audiences) - Segmentation - Test-and-learn strategies - Measurement approaches - Multi-Channel campaigns - Ensure solutions reflect best practices in direct mail and data-driven marketing .
Establish the analytic approach and success metrics for proposed programs. - Define how analytics will be used to: - Define testing criteria - Measure performance - Inform optimization - Demonstrate ROAS - Translate analytic concepts into clear, client-friendly narratives during the sales process. - Ensure proposed analytic solutions are aligned with business goals and operational feasibility .
Collaborate with internal teams (analytics, data, media, production) to ensure proposed solutions are: - Feasible - Scalable - Differentiated - Align data strategy with Quad’s broader media, creative, and production capabilities . - Ensure clarity between what is proposed and what can be delivered.
Help shape how Quad positions audience data and analytics within Direct Marketing offerings . - Contribute to development of Sales enablement materials, case studies, and solution frameworks - Stay current on trends in Direct marketing and CRM, Audience data and identity, and Privacy and regulatory considerations

Requirements

12–15+ years in direct marketing, CRM, or data-driven marketing environments
Significant experience in client-facing, pre-sale, or solution strategy roles
Background in agency, marketing services, or data-driven organizations (e.g., Epsilon, Merkle, Acxiom, Wiland)

Quad

Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.

Founded in 1971

Sussex, Wisconsin, USA

10K employees (1,327 in marketing)

www.quad.com