Responsibilities

• Architect dynamic LLM Strategy that reflects areas where CB brand should be showing up within AI eco-system
• Work cross-functionally to define enterprise AI content strategy based on current strengths and opportunities
• Build category authority and visibility for key areas of focus within brand and business
• Design content approach that needs the needs of LLM (structured data, formats, schema, metadata, tagging, etc.)
• Build AI content governance policy in partnership with legal and content development teams
• Create frameworks for “answer engine optimization” and work with teams to populate content accordingly
• Partner with SEO team to align structured content with search + LLM visibility
• Ensure all content efforts (.com, social, thought leadership, etc.) support AI discoverability - consistently test and learn to determine best approach
• Work cross-functionally to mobilize content strategy, supporting teams who are leading content development and ensuring they are delivering content that will drive AEO/GEO
• Work with .com team on technical structure to ensure visibility and impact of content
• Partner with brand on narrative consistency
• Align with PR on earned signals & citation authority
• Partner with media team to deliver content opportunities with key citation sources
• Enable social teams with AI-enhanced distribution strategy
• Support content teams on AI workflows
• Develop prompt frameworks & content acceleration models
• Define LLM visibility KPIs focused on content (cross-segment)
• Track citation presence in AI summaries
• Monitor semantic authority and entity recognition
• Consistent exercise of independent judgment and discretion in matters of significance.

Requirements

• Bachelor's Degree
• 15 Years +
• AI Adoption, Leadership, Planning Ability

Preferred

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
• Please visit the benefits summary on our careers site for more details.