Director, Agent Marketing at GEICO | Bethesda, MD | $147K/yr – $230K/yr

GEICO

Director, Agent Marketing

Bethesda, MD (Unknown)

$147K/yr – $230K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

ownership of distribution marketing for GEIs and IAs with a clear GTM and agent-led growth mandate.

Strategy & Leadership: set the vision and roadmap for GEAs and IAs, aligned to enterprise growth priorities.
Go-to-Market & Execution: lead integrated GTM plans for agent acquisition, onboarding, and retention including local adaptations.

Job Description

Responsibilities

Own marketing strategy and execution for non-direct channels, including GEAs and IAs
Drive measurable impact across new business acquisition, retention and persistency, bundling and cross-sell, local market visibility and engagement
Serve as the marketing counterpart to Distribution, Product, Analytics, and Technology partners
Build and scale a dedicated distribution marketing capability, including future headcount and dotted-line support roles across the marketing organization
Ensures distribution and brand strategy is aligned to product and brand marketing priorities
Strategy & Leadership: Set the vision and roadmap for marketing for GEAs and IAs, aligned to enterprise growth priorities
Define differentiated marketing strategies by channel, geography, and agent cohort
Establish clear success metrics (volume, efficiency, quality, retention, LTV) and manage performance against them
Act as a thought partner to senior marketing, product, and distribution leaders
Go-to-Market & Execution: Lead integrated GTM plans for agent-led acquisition, onboarding, and retention

Requirements

10+ years of experience in marketing, ideally with experience in field-facing roles
Specific knowledge and experience in insurance preferred, financial services a must
Experience working cross-functionally with Product, Analytics, Tech, and Sales/Distribution
Demonstrated ability to build new capabilities and operate in ambiguity
Experience managing teams and influencing without formal authority
Bachelor’s degree required; MBA preferred

Benefits

The GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers
Competitive pay, benefits, and flexibility to support your well-being and future
GEICO offers a work environment designed to value, support, and empower associates
GEICO is committed to fostering a diverse and inclusive workforce

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936

Chevy Chase, Maryland, USA

31K employees (459 in marketing)

on.gei.co/aboutcareers