Director, Agency Activation and Scale

New York, USA (On-site)

$141K/yr – $180K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own activation operations across multiple agencies by designing scalable onboarding-to-live-campaign processes, leading Activation and Technical Account Management teams, and driving cross-functional alignment to improve time-to-first-campaign and advertiser adoption.

  • Activation governance: build scalable processes and operating cadences across agencies to move from pilot to adoption.
  • Cross-functional delivery: partner with Customer Success, Sales, Product, Support, and Agency teams to remove blockers and improve execution.
  • Visibility and health: create reporting on activation health, risks, and progression from Pilot to Adoption.

Job Description

Responsibilities

  • Establish and lead the activation operating model across agency partnerships
  • Define scalable processes that move advertisers from onboarding to live campaigns and long-term adoption
  • Lead Agency Activation and Technical Account Management teams, ensuring clear ownership and accountability across advertiser activations
  • Drive improvements in activation performance, including time to first campaign, advertiser adoption, and activation consistency
  • Create and run weekly activation reviews to track progress, identify blockers, and prioritize activation efforts across agencies
  • Partner cross-functionally with Customer Success, Sales, Product, Support, and Agency teams to resolve operational challenges and improve execution
  • Build reporting and visibility into activation health, progression from Pilot to Adoption, and operational risks
  • Develop scalable frameworks, processes, and operating cadences that support agency growth across the portfolio

Requirements

  • Strong experience leading onboarding, activation, solutions, or customer adoption functions in a SaaS, advertising technology, or platform environment
  • Experience managing cross-functional programs and operational execution across multiple stakeholder groups
  • Proven leadership experience managing teams focused on customer activation, technical account management, or customer delivery
  • Ability to create structure, accountability, and scalable operating processes in complex environments
  • Comfortable driving outcomes across teams without direct organizational ownership of every function involved
  • Strong communication and stakeholder management skills, including experience working with senior leaders and external partners
  • Analytical and operational mindset with experience using metrics to improve execution and customer outcomes
  • Bias toward simplification, action, and scalable problem-solving

Benefits

  • Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
  • Generous healthcare packages & mental health benefits
  • 401K plus matching & equity grants for all new Smartlies
  • Wellness benefit & learning reimbursement opportunities
  • Volunteer time off days & company donation matching opportunities
  • And so much more…
Smartly logo

Smartly

3.3 Glassdoor

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Join our global team to transform ad experiences for brands and their consumers.

Founded in 2013
Helsinki, Southwest Finland, FIN
954 employees (121 in marketing)
51% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
149.9K
Monthly Google Ads Budget
$33K
Traffic Source Mix
Search
45.9%
Direct
42.3%
Referral
8%
Social
2.5%
Paid
1.1%

Headcount Trend

Current headcount: ~954

Marketing Team

Marketing Team Size
64 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$22.8M
Last Raise
$20M
Series Unknown, 6 years ago

Funding History

  • Nov 2019
    Series Unknown
  • Sep 2017
    Secondary Market • $20M
  • Apr 2015
    Series A • $2.8M

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