Responsibilities

• Serve as the LMN business lead to Product, Engineering and the broader Marketing organization—ensuring alignment on priorities and go-to-market timelines.
• Translate business and operational requirements into scalable system framework and technical specifications through Business Requirement Docs (BRD), which may include but not limited to use cases, process flows and business impact
• Define and champion the strategic vision for Lowe’s Media Network (LMN) systems and platforms, ensuring alignment with enterprise priorities and advancing integration and automation in partnership with Product, Engineering, and other senior cross-functional leaders.
• Provide oversight for the design, enhancement, and full integration of LMN’s advertising technology ecosystem—including customer relationship management tools, campaign management and trafficking systems, audience targeting capabilities, and reporting platforms to enable seamless, automated, and scalable operations.
• Direct the creation of system frameworks and Business Requirement Documents (BRDs) that translate LMN’s strategic and operational objectives into clear technical specifications, optimized process flows, and measurable business impact.
• Ensure LMN’s systems architecture is fully aligned with Lowe’s enterprise infrastructure to strengthen interoperability, safeguard data quality, and improve operational efficiency across the organization.
• Serve as the senior liaison between LMN, Product, Engineering, and Marketing, driving alignment on priorities, product roadmaps, and go-to-market delivery to support business growth and advertiser performance.
• Partner with Product Management, business stakeholders, and Engineering to define functional requirements, validate system capabilities, and drive technology innovation that advances workflow automation, optimizes data pipelines, enhances reporting accuracy, and ensures readiness for new platform launches and enhancements.
• Establish and continually refine end-to-end workflow models that promote operational consistency, scalability, and cross-team accountability.
• Identify and lead the adoption of automation and artificial intelligence opportunities that increase efficiency, reduce manual effort, and future-proof LMN’s systems ecosystem.
• Champion a media-first, technology-enabled mindset across internal teams, fostering collaboration, shared goals, and integrated execution.

Requirements

• Bachelor’s degree in Economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent years of experience in lieu of education requirement, if applicable
• 10–12 years of progressive experience in digital advertising operations and advertising technology platforms
• 5+ years of people leadership experience managing multi-level, cross-functional teams
• Strong ad technical acumen and hands-on adops operational and tools experience. with the ability to collaborate effectively with Engineering and Product teams
• Proven success building and scaling complex digital advertising backend systems through in-house development and third-party advertising technology partnerships
• Experience driving clarity and growth in fast-paced, dynamic digital advertising environments; retail media experience preferred
• Demonstrated ability to manage system integrations, data quality, and workflow automation while translating business objectives into clear technical requirements and process improvements
• Experience developing business and product requirements and end-to-end workflow documentation, translating business needs into actionable technical solutions.
• Troubleshooting data/technical issues to support engineering in identifying root cause

Preferred

• Experience leading quality assurance for product and system enhancements and releases in partnership with cross-functional stakeholders, including Sales, Revenue Operations, and Advertising Operations