Responsibilities

• Oversee admissions operations for multiple facilities and service lines
• Develop and execute census growth strategies for skilled nursing, long-term care, hospice, and companion care services
• Monitor daily census activity, admissions trends, discharges, referral conversions, and day count performance
• Analyze referral and census data to identify growth opportunities and operational barriers
• Collaborate with clinical, financial, and leadership teams to ensure appropriate and timely admissions decisions
• Maintain strong knowledge of Medicare, Medicaid, managed care, and long-term care placement processes
• Assist families with long-term care planning, Medicaid application coordination, and transition support
• Ensure admissions documentation, compliance records, and resident files are accurate, complete, and audit-ready
• Lead marketing and outreach efforts throughout the Greater New Orleans region
• Build and maintain referral relationships with hospitals, physicians, case managers, social workers, assisted living communities, and community organizations

Requirements

• Bachelor’s degree in healthcare administration, marketing, communications, business, or related field preferred
• Experience in healthcare admissions, senior care, hospice, skilled nursing, home care, or healthcare marketing strongly preferred
• Strong understanding of post-acute care operations and referral development
• Excellent relationship-building, communication, and presentation skills
• Ability to analyze data and translate findings into actionable growth strategies
• Strong organizational skills with ability to manage multiple projects and priorities simultaneously
• Experience coordinating events, outreach initiatives, and community partnerships
• Proficiency with healthcare systems, reporting tools, and Microsoft Office platforms
• Self-starter with strong leadership presence and accountability for results
• Bachelor’s (Required)

Preferred

• Strategic thinker with operational follow-through
• Comfortable in both executive meetings and community outreach settings
• Strong emotional intelligence and conflict resolution skills
• Adaptable in fast-paced healthcare environments
• Creative, resourceful, and highly relationship-oriented
• Passion for senior care and community impact