Director of Acquisition Marketing at Stash | New York, USA | $150K/yr – $215K/yr

Stash

Director of Acquisition Marketing

New York, USA (Remote)

$150K/yr – $215K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Role to own and scale multi-channel performance growth across mobile and emerging channels to drive CAC efficiency and long-term value.

Own and scale multi-channel acquisition strategy across paid social, search, affiliate, app install campaigns, offline media, and emerging channels.
Must-have: 8+ years in performance or growth marketing with proven CAC efficiency improvements.
Standout: Cross-functional leadership coordinating Product, Data, and Creative teams.

Job Description

Role to own and scale multi-channel performance growth, driving CAC efficiency and long-term value across mobile and emerging channels.

Responsibilities

Own and scale customer acquisition
Lead Stash’s end-to-end acquisition strategy across paid social, search, affiliate, app install campaigns, offline media (TV, audio, podcasts), and emerging channels
Optimize channel mix and performance to drive efficient CAC and long-term customer value
Identify new growth opportunities across emerging channels and platforms
Lead mobile-first growth
Drive mobile app acquisition strategy, including app install campaigns and app store optimization
Improve conversion and activation across the mobile acquisition funnel
Partner closely with Product and lifecycle teams to optimize onboarding and early customer engagement
Build a high-performance experimentation engine
Establish scalable testing frameworks across media, creative, and messaging

Requirements

8+ years of experience in performance marketing or growth marketing
Proven experience owning multi-channel acquisition strategy (paid social, search, affiliate, mobile, and offline media)
Strong expertise in mobile app marketing, including app install campaigns and performance optimization
Demonstrated experience improving CAC efficiency and acquisition scalability
Experience leading cross-functional growth initiatives with Product, Data, and Creative teams
Experience managing agency relationships and internal performance marketing teams

Preferred

AI and modern marketing
Actively leveraging AI tools in day-to-day marketing workflows
Experience using AI for campaign optimization, reporting, creative development, or automation
Curiosity and experimentation with emerging marketing technologies

Benefits

Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
Complimentary subscription to Stash+ account
Remote-first work policy – Live and work where you feel the most productive, whether that is in your home, in an office.
Flexible PTO
Work-from-home equipment stipends; home internet subsidy
Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

Stash

2.5 Glassdoor

Stash is a personal finance app that makes investing easy and affordable for millions of Americans. From budgeting paychecks to stock rewards and saving for now or retirement, we help Stashers create more financial freedom. Stash’s Smart Portfolio was named the top-performing robo-advisor for 2023 by Condor Capital.1. Limitations apply. 5% Stock-Back® rewards available only for qualified bonus merchants on Stash+, up to $10/month. See Bonus Rewards Terms & Conditions. All rewards earned through use of the Stash Stock-Back® Debit Mastercard® will be fulfilled by Stash Investments LLC and are subject to Terms and Conditions. All Stock-Back® rewards contribute to a single $10 per month cap. You will bear the standard fees and expenses reflected in the pricing of the investments that you earn, plus fees for various ancillary services charged by Stash. In order to earn stock in the program, the Stash Stock-Back® Debit Mastercard must be used to make a qualifying purchase. Stock rewards that are paid to participating customers via the Stash Stock Back program, are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value. Stash Banking services provided by Stride Bank, N.A., Member FDIC. The Stash Stock-Back® Debit Mastercard® is issued by Stride Bank pursuant to license from Mastercard International. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. Any earned stock rewards will be held in your Stash Invest account. Investment products and services provided by Stash Investments LLC and are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value.Stash also partners with employers to offer “StashWorks,” a workplace benefit to improve financial wellness for employees. With StashWorks, employees can learn about money, contribute to their savings, and earn rewards for achieving their financial goals. See our disclosures: https://bit.ly/3Tff1jI

Founded in 2015

New York, New York, USA

241 employees (19 in marketing)

www.stash.com

28% recommend to a friend

41% CEO approval