Director, Access Marketing

Morristown, NJ (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive access marketing for a newly approved hepatology product with cross-functional payer collateral and launch-experienced leadership.

  • Must-have: Minimum 10 years in pharmaceutical Market Access or Payer Marketing.
  • Standout: Launch experience with an FDA-approved product and cross-functional collaboration.

Job Description

Responsibilities

  • Support the Head of Market Access in the development and execution of the access marketing strategy for a newly approved product
  • Translate market access strategy into clear, compelling, and compliant payer value messaging
  • Lead development of access marketing assets that support reimbursement, access, and payer pull-through
  • Develop payer-facing value proposition materials and slide decks for Payer Account Executives (PAEs)
  • Create executive-level summaries and content tailored for business-focused payer stakeholders
  • Create executive-level summaries and content tailored for clinical and pharmacy decision-makers
  • Partner closely with payer field teams to ensure materials are field-ready and aligned with real-world payer conversations
  • Design and support development of materials for patient hub services and access pathways
  • Ensure consistency of messaging across payer, hub, and commercial touchpoints to reinforce access strategy
  • Lead access marketing materials through approved Medical, Legal, and Regulatory (MLR) review processes

Requirements

  • Minimum of 10 years of pharmaceutical industry experience
  • Demonstrated experience in Market Access, Access Marketing, Payer Marketing, or Reimbursement Strategy
  • Strong understanding of payer dynamics and value proposition development
  • Launch experience with a recently FDA-approved product
  • Experience supporting payer field teams or account executives
  • Therapeutic experience in hepatology, liver disease, or specialty pharmaceuticals
  • Familiarity with payer value frameworks and access pathways
  • Proven ability to work cross-functionally in a matrixed environment
  • Strong communication, project management, and execution skills
  • Ability to work onsite in Morristown, NJ, three days per week

Preferred

  • Advanced degree preferred (e.g., MBA, MPH, MS, or related field)
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Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.To learn more about how we are Shortening the distance from lab to life®, visit syneoshealth.com.

Morrisville, North Carolina, USA
1.1K employees (43 in marketing)
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93% CEO approval

Traffic Signals

Monthly Visitors
203.3K
Monthly Google Ads Budget
$75.9K
Traffic Source Mix
Search
37.8%
Direct
43.3%
Referral
8.5%
Social
9.3%
Paid
0.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
21 (2% of company)
Median Career Experience
14 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
14