Director, ABM & Field Marketing

San Francisco, CA (Remote)

$140K/yr – $250K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Own Samsara’s enterprise ABM and field marketing programs to move top accounts through the funnel, including executive events and high-touch programs.

  • Own enterprise ABM and field marketing pipeline targets
  • Must-have: Lead 1:1 ABM strategy and biweekly strategy sessions with Enterprise Sales
  • Standout: Ability to tie executive programs directly to deal progression and account plans

Job Description

Responsibilities

  • Own and evolve Samsara’s 1:1 ABM strategy for top enterprise accounts
  • Lead biweekly ABM account strategy sessions with Enterprise Sales
  • Develop tailored marketing strategies that accelerate deal progression and increase win rates.
  • Align marketing investment to enterprise pipeline priorities and forecast visibility.
  • Drive measurable impact on net-new enterprise acquisition and expansion revenue.
  • Oversee planning and execution of high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences.
  • Ensure executive programs are strategically tied to deal advancement and account plans, not standalone events.
  • Define and implement a clear long-term ABM & Field Marketing roadmap.
  • Evolve the team from generalist execution to defined specialization across ABM and Field Marketing disciplines.
  • Establish prioritization frameworks, operational rigor, and scalable processes.

Benefits

  • Flexible Working
  • Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more.
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Samsara

4.2 Glassdoor

Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Founded in 2015
San Francisco, California, USA
5.1K employees (282 in marketing)
81% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
6.2M
Monthly Google Ads Budget
$639.7K
Traffic Source Mix
Search
21.2%
Direct
73.1%
Referral
4.4%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
204 (4% of company)
Median Career Experience
12 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$930M
Last Raise
$700M
Secondary Market, 5 years ago

Funding History

  • Sep 2020
    Secondary Market
  • May 2020
    Series F • $700M
  • Dec 2018
    Series E • $100M

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