Responsibilities

• Own client accounts and serve as the primary point of contact
• Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
• Send bi-weekly performance reports 24 hours before scheduled calls
• Build trust and relationships that drive renewals and referrals
• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
• Manage campaign budgets, audience targeting, bid strategies, and creative testing
• Monitor daily performance and make adjustments to hit cost per appointment targets
• Troubleshoot underperforming campaigns and develop intervention strategies
• Write ad copy and video sales letter scripts for financial services audiences
• Develop hooks, angles, and messaging variations for testing

Requirements

• 5+ years of experience in paid media, specifically Meta advertising
• Experience managing multiple client accounts simultaneously
• Proven track record of hitting performance targets and retaining clients
• Strong copywriting skills with ability to write compelling ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation

Preferred

• Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels.
• You take ownership. When something breaks, you fix it. You don't wait for someone to tell you what to do. Strong communicator who can explain performance data to non-technical clients. Detail-oriented but able to move fast. Comfortable with direct client interaction and accountability for results. You want to be the person responsible, not one of three people sharing responsibility.

Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Work From Home
• Flexible Schedule
• Performance Bonus