Direct Response & Email Copywriter at Pawfy | USA

Pawfy

Direct Response & Email Copywriter

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive direct-response copy for VSLs, UGC ads, and full-funnel content to maximize conversions.

Own writing hard-hitting direct-response scripts, emails, and retargeting assets.
Must-have: Strong direct-response and storytelling skills with proven conversion results.
Standout: Pet brand or DTC relevance signals domain knowledge.

Job Description

Responsibilities

Write hard-hitting direct-response VSL scripts that engage viewers, create emotional connections and drive conversions.
Creating high-engaging email content and subject lines
Craft persuasive UGC ad copy for social media platforms (Meta, TikTok, YouTube, etc.).
Develop engaging hooks, storytelling arcs, and clear CTAs to optimize ad performance.
Collaborate with the creative team to refine messaging, align copy with visual content, and ensure brand consistency.
Continuously test and optimize ad copy based on performance data, iterating for maximum impact.
Research industry trends, customer pain points, and competitor strategies to craft compelling narratives.
Write additional direct-response assets such as email campaigns, landing pages, and retargeting ads as needed.

Requirements

Proven experience in direct-response copywriting (VSLs, UGC ads, sales funnels, etc).
Deep understanding of consumer psychology and storytelling techniques that drive conversions.
Strong ability to craft engaging, concise, and emotionally compelling copy .
Experience writing for pet brands or similar DTC e-commerce businesses is a plus.
Ability to analyze ad performance metrics and optimize copy accordingly.
Knowledge of social media advertising platforms (Facebook, Instagram, TikTok, YouTube, etc).
Self-starter with the ability to work independently and efficiently.

Preferred

Experience writing for affiliate or direct response channels is a plus.

Benefits

We offer a fully flexible, fully remote working environment with no office politics.
We compensate fairly and value your contributions and ideas.
You\'ll be a part of a talented, driven team to support your role.
You\'ll have real career progression opportunities in a fast growth environment.
You\'ll work to improve the lives of dogs.

Pawfy

Give your furry friend the best of the best with Pawfy.Pawfy's pet chews are made in the USA with high-quality, safe ingredients sourced from around the world. They are easy to digest and taste delicious, so your dog will literally eat them out of the palm of your hand.Packed with tons of nutritional value, each formula was developed to help manage some of the most common issues that can affect a dog's health and well-being. These include rheumatoid arthritis that can affect senior pets, hip and joint weakness, allergies that can cause itchy skin and coat, as well as gut-related issues that can cause digestive discomfort.Discover Pawfy’s delicious pet chews and supplements by visiting pawfy.com today.

Raleigh, North Carolina, USA

9 employees (9 in marketing)

pawfy.com