Responsibilities - Write complete Facebook and Instagram ad scripts (hooks, body, CTA) - Produce multiple angle variations per brief for testing - Write UGC scripts for on-camera talent, formatted for easy delivery - Write static ad copy (headlines, primary text, CTAs) across formats - Iterate quickly on underperforming copy based on performance data - Collaborate with the creative strategy team so your copy executes the intended angle cleanly - Review your own output against the funnel it feeds so the copy is consistent - Landing page and funnel copy support as needed Requirements - 5+ years writing performance ads for Facebook and Instagram specifically — not emails, blogs, or organic content - Personal experience on accounts with $500K+ in tracked Meta ad spend (agency or in-house — must have owned the copy, not just touched it) - A portfolio of real ads you personally wrote, verifiable in the Meta Ads Library, with performance data (CTR, CPA, ROAS, or revenue attributed) - Deep fluency in hooks, mechanisms, objections, proof, and buyer psychology - Experience in info-product, coaching, online education, agency-services, or ecommerce - You write fast — multiple complete ad scripts in a single working session - Highly fluent in English — native or near-native level - You can take an angle brief and execute it without needing the concept explained three times Nice to have - Portfolio shows hooks that would actually stop a scroll — not headlines that open a brochure - You have written UGC-style scripts, talking-head scripts, B-roll voiceover scripts, and static ad copy - You have worked on high-ticket offers ($1K+) where the ad has to do serious persuasion work - You use AI to produce faster, but your final copy has your commercial instinct on it - You have swipe files, inspiration sources, and a real research process Benefits - 100% remote - High-volume testing environment with real spend behind your work - Direct access to operators, offers, performance feedback, and customer data