Responsibilities

• Advertorials & Pre-Sale Pages
• Write native-style articles that blend editorial credibility with salesmanship, warming prospects for conversion
• Structure advertorials around proven DR frameworks (PAS, AIDA, Problem-Agitate-Solution, story-led)
• Apply deep knowledge of advertorial structure and health/beauty compliance (FDA/FTC) so copy sells without creating claims risk
• Sales Pages (Long-Form & Product Pages)
• Write and rewrite long-form sales pages that carry cold and warm traffic from hook to checkout
• Own product page copy: headlines, subheads, benefit stacks, FAQs, reviews positioning, risk reversal
• Structure the full page argument — problem, promise, proof, offer, urgency, objection handling
• Checkout & Post-Purchase Copy
• Checkout page microcopy — bump offers, trust elements, guarantee framing, shipping reassurance
• Order bumps, one-click upsells, down-sells, and Thank You page offers
• Post-purchase email and SMS flows that drive repeat purchase and LTV
• Bonus: direct experience with CheckoutChamp (not required — our dev team handles the technical build)
• Full-Funnel Ownership & Iteration
• Audit live funnels end-to-end: advertorial → sales page → checkout → upsells → Thank You page
• Identify the weakest step and attack it first — with a hypothesis, a test, and a measurable expected outcome
• Iterate continuously. Most funnels we inherit have a clear ceiling; your job is to break it, then break the next one
• Sales Page & Checkout CRO
• Redesign page structure, above-the-fold experience, section order, and offer presentation to maximize CVR
• Optimize checkout for completion — reduce friction, surface trust, time bumps and upsells correctly

Requirements

• 2+ years of hands-on CRO work — not just reading about it, but running tests and shipping winners
• Working knowledge of A/B testing methodology — sample size, statistical significance, test prioritization frameworks (ICE, PIE)
• Familiarity with DTC testing and analytics concepts (CVR, AOV, LTV, CPA, statistical significance, heatmaps, session recordings). Hands-on experience with specific tools is a plus but not required — we run all our tests on CheckoutChamp and our devs handle the technical execution
• Ability to research products and audiences thoroughly to identify core pain points and unique selling propositions
• Exceptional range — from punchy headlines to long-form persuasive narratives
• Reliable, deadline-driven, and a proactive communicator
• Core Skills: Direct Response writing frameworks
• Core Skills: Advertorial and pre-sale page construction
• Core Skills: Landing page CRO and funnel optimization
• Core Skills: A/B and multivariate test design and analysis
• Core Skills: Heatmap, session recording, and funnel analytics interpretation
• Core Skills: Offer engineering and conversion psychology
• Core Skills: Audience and product research

Benefits

• Direct ownership — you run it, you own it, you see the results
• High-leverage role — a key bottleneck to AJ Media's growth is full-funnel performance. You remove that bottleneck
• No red tape — decisions move fast, execution is what matters
• Shared resources from day one (developer, graphic designer) — devs handle most of the technical build
• Path to scale — build your own small team as the portfolio grows
• Remote-first, results-driven culture — flexible work, high accountability
• Performance incentives tied directly to the funnel lift you deliver
• Competitive compensation, paid leaves, and allowances