Direct Marketing Specialist

New York, USA (On-site)

$0K/yr – $0K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel direct marketing campaigns that acquire and retain customers.

  • Plan and execute campaigns across email, SMS, social, and direct mail
  • Must-have: 1–3 years of direct/digital marketing experience
  • Standout: Cross-functional collaboration with sales and marketing teams

Job Description

Responsibilities

  • Plan and execute direct marketing campaigns across channels such as email, SMS, social media, and direct mail
  • Segment and target audiences to maximize campaign effectiveness
  • Collaborate with sales and marketing teams to develop campaign messaging and creative assets
  • Track and analyze campaign performance, providing insights and recommendations for improvement
  • Maintain accurate campaign documentation, schedules, and reporting
  • Support the development of promotional strategies to increase customer acquisition and retention
  • Stay up-to-date with direct marketing trends, tools, and best practices

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
  • 1–3 years of experience in direct marketing, digital marketing, or campaign management
  • Strong analytical skills and attention to detail
  • Excellent written and verbal communication skills
  • Familiarity with email marketing platforms, CRM systems, and marketing automation tools
  • Ability to manage multiple campaigns and deadlines simultaneously
  • Creative mindset with problem-solving abilities

Benefits

  • Competitive salary and performance-based incentives
Lega Nova Group logo

Lega Nova Group

Lega Nova is a professional consultancy and talent development firm that helps brands design, build, and scale high-performance sales and marketing operations. We provide strategic guidance across sales operations, marketing execution, and leadership development — creating structures that turn ambitious goals into measurable growth. By combining corporate-level consultancy expertise with entrepreneurial energy, we help organisations strengthen their culture, improve performance systems, and expand into new markets. Our approach is grounded in the VOICE framework — Vision, Organisation, Intensity, Character, and Energy — which defines how we lead, train, and execute. Lega Nova delivers consultancy precision with real-world practicality, enabling sustainable business growth through people, process, and performance.

USA
2 employees (1 in marketing)

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Team Size
1 (50% of company)
Median Career Experience
6 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
2