Direct Marketing Specialist at IFAW | Yarmouth Port, MA | $60K/yr – $73K/yr

IFAW

Direct Marketing Specialist

Yarmouth Port, MA (Hybrid)

$60K/yr – $73K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive donor campaigns across direct mail and face-to-face channels to optimize acquisition and retention for IFAW.

Own donor segmentation and multi-channel direct mail analysis to improve messaging.
Must-have: Five to seven years’ fundraising or direct marketing experience.
Standout: Cross-channel collaboration with Digital fundraising and prospect research teams.

Job Description

Responsibilities

Donor Direct Mail: In support of the Director of Annual Giving
Provide, and keep current, an analysis of direct mail appeals for various donor giving levels
Initiate and execute multi-channel integration approaches for direct mail donors to reduce cost and improve stewardship
Collaborate with Digital fundraising to craft strategy that integrates all IFAW’s one-time donors
Become proficient with IFAW’s analysis tools, analyze, and recommend shifts in strategy
Collaborate with IFAW’s Director of Prospect research to enhance traditional analysis and recommend strategy shifts accordingly
Donor Segmentation: In support of the Fundraising Segmentation Manager and others
Support the decision making for each marketing appeal ensuring effective and efficient donor communication.
Make sure the right donor gets the right message at the right time.
Continuously review results and costs to inform future appeals

Requirements

Five to seven years’ comparable experience in a professional office environment.
A passion for fundraising and direct marketing
Demonstrated project management experience, including a track record of seeing projects through from beginning to completion.
Pragmatic, self-motivated, and composed under pressure with professional acumen.
Superior planning and organizational skills and ability to manage logistics and communications in a fast-paced environment. Ability to work independently with minimal supervision and to problem solve with little guidance.
Excellent verbal and written communication skills, including strong synthesis abilities.
Excellent interpersonal skills and teamwork principles.

Preferred

A strong commitment to IFAW’s mission; interest in animal welfare and conservation.
Nonprofit experience.
Experience using a project management software like Asana.
Advanced Excel skills, including understanding of pivot tables and other complex spreadsheet functions.

IFAW

IFAW explores new ways to improve conditions for animals, people, and the place we call home—and we’ve been leading the way for over 50 years. The problems we confront are urgent, complicated, and resistant to change. Solving them requires fresh thinking and bold action. So we look at the issues from different angles, make unexpected connections, and challenge the way things are done. Partnering with local communities, NGOs, and governments around the globe,we create real-world solutions that make an immediate and lasting impact.

Founded in 1969

Washington, Wisconsin, USA

424 employees (77 in marketing)

www.ifaw.org