Direct Marketing Manager (Canvass)

Roanoke, VA (On-site)

$65K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the field canvassing program by shaping team culture, coaching field leads, and driving lead generation through structured door-to-door activities for a regional market.

  • Team & Training: Build canvassing culture, train and coach Team Leads, and ensure adherence to scripts and customer guidelines.
  • Field Operations: Run canvass activities, logistics, scheduling, and events that generate qualified leads and appointments.
  • Strategy & Reporting: Align with Marketing leadership, manage budgets, track data, and provide regular updates on performance and lead quality.

Job Description

Responsibilities

  • Create and develop the culture of the local canvassing team, through personal role modeling desired behaviors and techniques.
  • Deliver a world-class customer experience across each touchpoint. Proficiency in Excel, Word and PPT a Bonus! Delivers world class training program by:
  • Overseeing all canvass field activities, including training, role playing, field supervision and motivating team members.
  • Monitoring and coaching all Team Leads to ensure they are following proper procedures, scripts, and customer service guidelines. Can Provide Strategy Management and Tactical Execution.
  • Execute canvass strategies that help the region generate and develop leads via door-to-door activities.
  • Actively manage program launch through a combination of strategic staffing, training, planning, scheduling, and management of canvassing activities.
  • Develop immediate, short-term, and long-term strategies for your market.
  • Leads of Canvassers on planning and delivery of canvass activities and events that support objectives and go-to-market strategies within the market. Has the ability to provide the above while:
  • Being an active member of the Marketing leadership team
  • Creating annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts.
  • Coordinating canvass logistics with mapping and tracking permit logistics, script, and flyer maintenance, organizing field leads, verifying validating leads gathered during each shift via proximity app.
  • Providing timely tracking and entering marketing data into our database. - Providing daily updates to Vice President of Marketing.
  • Developing and training on advanced canvassing protocols and monitoring quality of the leads, canvassers, and adherence to the pitch. Qualifications.
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Renewal by Andersen of Central Virginia

Renewal by Andersen of Central Virginia has been helping Central Virginia's home owners with all their replacement window and door needs since 1954. In 2000, we became the area's exclusive source for Renewal by Andersen Acclaim replacement windows, Ensemble Entry doors, and replacement patio doors. Only through RbA of Central Virginia will you have access to the complete selection of Renewal by Andersen's top quality products that feature FibrexTM material construction, the High Performance Low E4 glass system, TruSceneTM insect screens plus many more industry leading features and options. All of our projects are professionally installed by qualified installers and backed by one of the strongest warranties in the window and door industry.Call us today to schedule a free design consultation & an actual written estimate that includes installation! Showroom open by appt only. 804-210-5998

Founded in 1954
Henrico, Virginia, USA
67 employees (22 in marketing)

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
9 (13% of company)
Median Career Experience
14.5 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
3