Direct Mail Marketing Manager

Naperville, IL (Hybrid)

$91K/yr – $140K/yrSenior Level3+ years exp

Posted 5 weeks ago

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Job Summary

Own direct mail campaigns from plan to postmortem with tight budgets, data driven decisions, and cross functional delivery to hit financial targets.

  • Campaign ownership: plan, forecast, and report results with analytics support to maximize ROI.
  • Cross functional execution: align mail, pricing, creative, and partner requirements with Marketing Ops, Production, and Creative Services.
  • Test and learn: design and run creative, product, and pricing tests; measure results and apply learnings.

Job Description

Responsibilities

  • Develop campaign recommendations to meet and exceed financial and business goals. Clearly communicate your recommendations in presentations backed up with data and assumptions.
  • Own all budgeting for your campaigns and share performance metrics with Marketing and Partnership team members. Identify under- and over-performance and work with Marketing Analytics to analyze and explain.
  • Maintain historical campaign data – volume, forecasts, response, criteria, cost, and key documents. Share post-campaign summaries with actual results, learnings, and recommendations.
  • Own all strategy documents needed to drive execution – including mail matrices, URL and phone assignments, pricing documents, etc. Partner with Marketing Operations, Production, and Creative Services to execute campaigns on-time and error-free.
  • Closely collaborate with Strategic Partnerships Group to align Direct Mail campaigns with partner strategies and creative requirements.
  • Ensure accurate artwork by working with creative teams, Operations, Strategic Partnerships, and vendors. Review creative to ensure that strategic intent and all partner, legal, and product requirements are met.
  • Recommend creative, product, and pricing tests, develop test plans that ensure accurate and statistically significant learnings, and see tests through from planning to execution to analysis. Track performance and make recommendations based on results.
Oncourse Home Solutions logo

Oncourse Home Solutions

1.6 Glassdoor

Oncourse Home Solutions a people-centric organization serving 1.8+ million customers across the U.S. A leader in the U.S. home warranty and home repair service industries, our mission is to help homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions, we partner with cities, utilities, insurance providers, retailers, financial service companies and member associations to help them maintain and protect their customers’ most important asset — their home. Our brands enjoy high customer satisfaction rates and are BBB-accredited with A and A+ ratings. We believe in giving our homeowners peace of mind with protection plans and on-demand services that simply work. Our 500 + employees align with the goal of being the most dedicated and customer-friendly organization in our industry. Our Oncourse CommitmentsCommitment to Customers •Deliver on every detail•Streamline for ease and clarity•Serve with care and respectCommitment to Employees •Attract, retain, and develop diverse talent at every level•Eliminate barriers and provide equal opportunity for all employees to grow and succeed•Address issues of systemic discrimination and bias through ongoing education, training, and awareness-buildingCommitment to Community•Invest time and capital in the communities where we work and live•Form long-term relationships with organizations and nonprofits that help underrepresented groups•Participate in community efforts to eliminate barriers to and hardships of homeownership Our Values - We are SUPER!•Successful: Records were meant to be broken•United: It’s all-in or nothing•Progressive: Change or be changed•Empathetic: Open minds and open hearts•Reliable: Show-up and follow-through We help our customers keep their lives, homes and budgets ONCOURSE.

Founded in 1992
Naperville, Illinois, USA
421 employees (31 in marketing)
11% recommend to a friend
30% CEO approval

Traffic Signals

Monthly Visitors
26.6K
Traffic Source Mix
Search
30.8%
Direct
53.4%
Referral
10.5%
Social
3.8%
Paid
1.3%

Headcount Trend

Current headcount: ~421

Marketing Team

Marketing Team Size
26 (6% of company)
Median Career Experience
14 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

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