Direct Brand Manager Moroccan Oil

Augusta, ME (On-site)

$80K/yr – $85K/yrMid Level2+ years expOther

Posted 5 weeks ago

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Job Summary

Own regional growth and education for a professional haircare line, balancing field sales, distributor enablement, and loyalty program activation.

  • Geography and channel ownership: drive new door acquisitions, grow color sales, and optimize promotions with salons and distributors.
  • Education and enablement: train distributors and stylists on color, services, and retail growth from the chair side.
  • Data and ROI mindset: analyze regional KPIs, merchandising standards, and competitive intel to shape territory strategy and events.

Job Description

Responsibilities

  • Grow the Business: 60% - Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
  • Grow the Business: 60% - Grow the professional hair color line based upon regional KPI’s.
  • Grow the Business: 60% - Build loyalty program participation with existing and new customers.
  • Grow the Business: 60% - Educate Distributor Sales Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
  • Grow the Business: 60% - Drive “sell-through” of all monthly promotions and programs with Distributor Sales Consultants, stores, and salons.
  • Grow the Business: 60% - Ensure marketing material is current, available, and utilized appropriately.
  • Grow the Business: 60% - Ensure merchandising standards are enforced in salons and professional stores.
  • Grow the Business: 60% - Analyze data to determine strategic opportunities within geographic regions and salons.
  • Grow the Business: 60% - Collect and share competitive market data.
  • Grow the Business: 60% - Facilitate quarterly meetings with loyalty and top accounts.

Requirements

  • Previous experience working in the professional haircare industry.
  • 2+ years of experience in sales or retail.
  • Strong organizational and time management skills.
  • Strategic and creative thinker, comfortable working with numbers.
  • Excellent communicator, collaborator, and presenter (verbal and written).
  • Autonomous and proactive problem solver.
  • Ability to build strong working relationships across all functional areas.
  • Ability to travel 80% of the time with overnight travel depending on the territory.
  • Proficient in MS Office Suite (Word, Excel, PowerPoint).

Preferred

  • Salesforce experience a plus.
Sally Beauty logo

Sally Beauty

3.0 Glassdoor

Sally Beauty Holdings, Inc. (“Sally”) through its affiliates is the world’s largest distributor of professional beauty supplies. Sally provides the channels that allow manufacturers of beauty supplies to reach customers, both professional and non-professional. Sally Beauty Company, Inc. began as a one-store operation in New Orleans, Louisiana in 1964. The Company expanded slowly until the 1980s, when it began to grow rapidly through acquisition and new store openings. In 1982, Sally moved its corporate headquarters to Denton, Texas following the acquisition of a Denton-based chain. In 1985, Sally acquired a major full-service (professional only) beauty supply distributor servicing the Midwestern United States. The growth of the full-service business led to the formation of the company now known as Beauty Systems Group LLC, focusing on distribution solely to the professional trade. New store openings and acquisitions continue to guide Sally’s expansion. In 1987, Sally became an international company with the acquisition of an affiliate in the United Kingdom. Today, Sally and its affiliates operate over 4500 stores throughout the United States and the world. Our international operations now extend to the United Kingdom, continental Europe, Puerto Rico, Canada, Chile, Peru, Colombia, Mexico. Both Sally Beauty Supply and Beauty Systems Group have successful and growing online (e-commerce) businesses.In 2006, Sally became a publicly held company with its shares traded on the New York Stock Exchange.Sally and its affiliates have long been industry leaders. Expertise in professional product merchandising, distribution and education provides the basis for a commanding presence in the global market. This, combined with strong domestic growth and international development, positions the companies for anticipated continuing success in future years. All subsidiaries and affiliates share Sally’s customer-driven operating philosophy and vision.

Founded in 1964
Denton, Texas, USA
12K employees (382 in marketing)
29% recommend to a friend
22% CEO approval

Traffic Signals

Monthly Visitors
5.8M
Monthly Google Ads Budget
$200.7K
Traffic Source Mix
Search
45.4%
Direct
47.2%
Referral
2.8%
Social
3.5%
Paid
0.9%

Headcount Trend

Current headcount: ~11.9K

Marketing Team

Marketing Team Size
155 (1% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$600M
Last Raise
$600M
Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $600M
  • Jun 2015
    Post IPO Debt • $30K

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