Responsibilities

• Understands the organizational objectives and creates marketing strategies to achieve goals. Works closely with Chief Operations Officer, Business Unit Leadership, Strategy, Business Intelligence, IT, Digital Banking, and the entire Marketing team in the development, execution, and implementation of strategic growth marketing campaigns.
• Serves as program owner for all marketing campaigns (Retail and Business).Develops and executes strategic marketing plans for all share products. Establishes annual goals and objectives for each product, maintains management reports and analysis related to the execution of those strategies.
• Manages all product marketing and technology activities that support member growth, retention, and a positive member experience.
• Recognizes the impact the website has on the attainment of departmental and credit union goals advocating for innovation and development.
• Creates/manages marketing dashboard and KPI reporting.
• Manages direct reports and supports their ongoing professional development, including training. Provides creative and brainstorming activities for and with the team to broaden exposure and engagement.
• Manages production of high-quality communications across all channels to support the brand, meet deadlines and control costs.
• Ensures materials produced are in compliance with Kinecta and its subsidiaries’ branding guidelines, graphic standards, writing style and regulatory requirements.
• Delivers approved plans within allocated budget.
• Develops return on marketing investment and recommendations for program changes.

Requirements

• 10+ years hands on knowledge of financial services industry (e.g. credit union, banking, lending, wealth, insurance).
• 10+ years managing effective growth campaigns for financial services companies.
• 5+ years’ hands-on experience managing and building high-performing marketing teams.
• Knowledge of advertising mediums including but not limited to digital, broadcast, print, collateral, web, online, social, and direct response.
• Knowledge of bank and/or credit union products and services related to business and market segments.
• Familiarity with developing marketing campaigns utilizing predictive analytics and personas.
• Ability to provide effective leadership and guidance to staff.
• Strategic thinker and innovative, proactive collaborator.
• Strong communication, copywriting, and presentation skills.
• Understanding of website development and management.

Preferred

• Master’s degree preferred