Dir, Growth & Demand Generation Home Accessibility

Franklin, TN (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the demand-gen engine across multi-channel growth to hit aggressive division targets and expand into new markets, balancing pipeline quality with efficiency.

  • Growth ownership: lead multi-channel demand generation, funnel optimization, and ROI-focused testing across digital, local, referral, and partnerships.
  • Collaboration: partner with sales, operations, and field teams to raise lead quality, speed-to-lead, and conversion rates.
  • Analytics: establish KPIs, dashboards, and investment priorities using campaign data to improve CAC, conversion, and revenue impact.

Job Description

Responsibilities
  • Develop and execute integrated demand generation strategies to support aggressive division growth targets
  • Build scalable lead generation programs across digital, local market, referral, and partnership channels
  • Drive both B2C, B2B and referral-source acquisition strategies where applicable
  • Identify new market opportunities and growth levers across regions and customer segments
  • Oversee team of associates responsible for lead qualification
  • Oversee paid media strategy including search, social, local advertising, retargeting, and display
  • Optimize conversion funnels across web, landing pages, intake, and sales workflows
  • Partner with external agencies and vendors as needed while maintaining accountability for ROI and performance
  • Partner closely with sales and operations leaders to improve lead quality, speed-to-lead, and conversion performance
  • Develop localized growth programs to support branch and regional expansion efforts
Requirements
  • 7+ years of experience in demand generation, growth marketing, or performance marketing
  • Proven success driving measurable lead and revenue growth
  • Experience in healthcare, home services, DME, accessibility, senior care, or other service-based industries preferred
  • Strong understanding of multi-channel acquisition strategies including paid digital, SEO, email, local marketing, and referral generation
  • Experience working in fast-paced, high-growth, or private equity-backed environments
  • Strong analytical and reporting capabilities with comfort using marketing and CRM platforms
  • Excellent cross-functional leadership and communication skills
Preferred
  • Experience supporting multi-location or regional growth organizations
  • Familiarity with patient/customer acquisition funnels
  • Experience partnering closely with sales and operational leadership
  • HubSpot, Salesforce, Dynamics, or similar CRM/automation platform experience
  • Ability to manage multiple, competing priorities
  • Ability to travel as necessary.
Benefits
  • Located in more than 40 states, we strive for diversity and offer an array of benefits including 401k, company paid leave, and tuition reimbursement.
National Seating & Mobility logo

National Seating & Mobility

NSM provides 360-degree Complete Mobility Solutions, from customizing wheelchairs to installing chair lifts or repairing your equipment. No matter what you need, we have innovative products and a reliable team of experts to keep you moving so you can enjoy life to the fullest - wherever it takes you.We build the right chairs for people with severe physical challenges. Many are children with birth defects, such as Cerebral Palsy, Muscular Dystrophy and Spina Bifida. We also serve teens, adults and seniors challenged with severe trauma, disease and skeletal disorders.To get it right, we must continually adhere to a spider web of ever-changing state and federal laws, as well as insurance regulations. This requires a dedicated team of master ATPs, expert compliance /funding specialists and a national management team dedicated to what’s best for our clients. Thanks to our talented hardworking team of people, we’re able to accomplish our mission—one wheelchair at a time.

Founded in 1992
Franklin, Tennessee, USA
1.4K employees

Traffic Signals

Monthly Visitors
79K
Monthly Google Ads Budget
$3.8K
Traffic Source Mix
Search
60.2%
Direct
32.9%
Referral
5.6%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~1.4K

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