Responsibilities

• Brand Strategy & Positioning
• Define and evolve WOW!’s brand positioning, value proposition, and messaging framework
• Develop clear brand architecture across residential, business, and future growth segments
• Translate corporate strategy into compelling brand narratives
• Establish long-term brand equity goals and measurement frameworks
• Brand Governance & Guidelines
• Own and maintain all brand guidelines, including visual identity, tone of voice, messaging hierarchy, and usage standards
• Ensure brand consistency across all internal and external communications
• Develop scalable brand toolkits for field marketing and local market activation
• Act as brand steward across cross-functional teams

Requirements

• 10+ years of brand strategy, brand management, or integrated marketing leadership
• Experience in telecom, broadband, subscription, or consumer services preferred
• Proven track record leading brand positioning and campaign development
• Experience managing creative agencies and production vendors
• Strong strategic thinking and storytelling skills
• Deep understanding of how brand and performance marketing work together
• Exceptional communication and executive presentation skills
• Clear, differentiated brand positioning in competitive markets
• Consistent creative execution across all customer touchpoints
• Increased brand awareness, consideration, and preference

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off & company holidays
• Tuition reimbursement for continued development
• Employee broadband discounts