Responsibilities

• Proactively generate new business through networking, outbound outreach, partnerships, agency relationships, community engagement, and industry events while identifying and cultivating diverse lead channels including corporate planners, production companies, team-building vendors, hospitality partners, and civic organizations. Build strategic relationships with Convention & Visitors Bureaus, Chambers of Commerce, and corporate associations, respond to inbound leads within 24 hours, and maintain consistent follow-up through the CRM to drive conversion.
• Develop and execute a comprehensive sales and marketing strategy that promotes the venue’s private event capabilities, partnering with Marketing/Creative Services to produce compelling collateral, digital campaigns, case studies, and multimedia assets while supporting social initiatives that highlight event spaces and client success. Conduct ongoing market research to monitor trends and competitors, recommend innovative pricing models and event concepts, and lead venue tours and presentations that position the campus as a premier event destination.
• Manage the facility calendar and scheduling platform to maximize space utilization. This includes but is not limited to one-off corporate bookings and internal and external events on site.
• Maintain strong relationships with past and prospective clients through CRM-driven communication and proactive engagement strategies that foster long-term partnerships. Implement retention and post-event follow-up initiatives to encourage repeat business and facilitate complimentary rental agreements for Global Partnership activations in alignment with internal approvals.
• Serve as the primary liaison between clients and the venue caterer or concessionaire to ensure alignment on event needs and service expectations. Assist in developing tailored catering packages that enhance targeted event offerings, client satisfaction, and overall revenue performance.