Responsibilities

• Partner with the different US stakeholders which are developing patient solutions beyond the drug, and align with US leaders on the translation of their strategic commercial goals into roadmaps of digital capabilities.
• Drive the Digital Business Transformation (DBT) roadmap of the ecosystem of patient & HCP platforms & solutions, embracing: front-end technologies (websites, mobile apps, social media), journey orchestration technologies (CRM capabilities & personalization of services)– patient/hcp data engineering & management technologies
• Disruptive patient/hcp solutions like multi-sided patient platforms & A.I. applications
• Act as thought leader to frame the integration of innovative & transformative digital initiatives (globally and/or locally developed) into the local US eco-system of solutions offered to the patient/hcp, ensuring a true added value for them and for the company.
• Demonstrate a deep understanding of the current but also future eco-system of digital solutions which can be proposed to patients and hcps, aligning with the ambitions of the Commercial teams (G2M teams & Missions), but also on the best practices coming from Legal, Patient Safety, QA, Regulatory Affairs, …
• Guide business stakeholders in technology choices, including for initiatives delivered in partnership mode. Bring an outside-in view on future technology trends, including the leveraging of global IT assets and ensure the team is up-to-date with digital capabilities of the future.
• Challenge business ambitions to focus on realistic, achievable yet impactful solutions (Business Case approach)
• Design, Develop, Deploy (Project Delivery) and Operate (Operational Excellence) the Web and omnichannel platforms & solutions offered by UCB towards US patients and hcps.
• Deliver projects in close collaboration with all parties involved (business and IT, internal and external partners), following the IT project methodology.

Requirements

• Bachelors Degree
• 10+ years in IT with recent experience supporting pharmaceutical omnichannel digital marketing, digital strategy and execution

Preferred

• Strong experience with Digital Marketing, Website Design/Build, CRM/e-mail Marketing, personalization, data platforms, and digital engagement technologies
• Knowledge of core digital marketing competencies applied in a patient engagement context
• Experience managing cross-functional teams and external partners with diverse internal & external competencies
• Strong understanding of data privacy (HIPAA/PHI/PII), consent laws, security, infrastructure concepts