Digital Strategy Director (Pharma)

USA (On-site)

$145K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Summary

Strategic leadership and omnichannel expertise define this role, with a focus on guiding client strategy, relationship management, and data-driven marketing programs. Key requirements emphasize extensive experience in pharma/healthcare, team leadership, and strong client relations. Benefits highlight comprehensive health coverage, retirement plans, and professional development opportunities.

Job Description

Responsibilities

  • Establishes the agency as a trusted strategic partner by leading day-to-day client strategy, relationship management, and strategic counsel.
  • Leads the development of omnichannel strategies that align brand objectives with audience needs and channel best practices, forming the foundation for measurable engagement.
  • Acts as a strategic consultant, guiding clients in leveraging data, insights, and analytics to design, activate, and scale customer-centric marketing programs.
  • Supports the Account team in understanding client goals and offerings, helping shape marketing direction through innovative, insight-driven solutions.
  • Translates strategic insights into actionable campaign roadmaps, leading tactical planning and ongoing optimization to ensure cohesive execution.
  • Facilitates workshops, client meetings, and presentations to shape strategic direction, communicate recommendations, and align cross-functional stakeholders.
  • Communicates and defends strategic recommendations clearly and persuasively to clients, ensuring buy-in and understanding at all levels.
  • Applies expertise in omnichannel engagement planning—including journey mapping, segmentation, content strategy, and channel orchestration—to inform experience design.
  • Partners with CXOE, technology, and analytics teams to guide or support implementation of CRM, marketing automation, and personalization platforms that enable scalable, data-driven engagement.
  • Identifies opportunities to expand agency capabilities within client accounts, driving organic growth and contributing to revenue goals through cross-sell strategies.

Requirements

  • 8–10 years of experience in omnichannel engagement strategy, customer experience, or digital marketing within pharma, med-tech, or life sciences, ideally with experience at a healthcare agency serving as Agency of Record (AOR) or within a biopharma organization.
  • Proven experience in leading and managing teams, providing strategic direction, and fostering a collaborative environment.
  • Experience building and maintaining strong client relationships, understanding client needs, and delivering strategic initiatives that exceed expectations.
  • Experience driving thought leadership in strategic planning and data-driven marketing approaches for life science or healthcare clients.
  • Ability to identify and pursue growth opportunities to expand strategic services to clients.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Demonstrated experience developing and implementing strategic engagement programs in the healthcare and life sciences sectors to raise the visibility of brands, products, technologies, and client thought leaders.
  • Experience with client-facing presence and interaction with C-Suite level.

Benefits

  • Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
  • 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
  • Parental Leave. Generous paid time off for parents to bond with their newest addition
  • Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
  • And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
CG Life logo

CG Life

CG Life is a different breed of agency, built for the unique challenges of bringing precision medicine to market. Biopharma companies advancing therapies for rare and hard-to-treat diseases face a commercialization gap. They need a partner who has been there before, fluent in complex science, deeply attuned to rare disease ecosystems, and capable of orchestrating every step of commercialization. CG Life is more than an agency—we are defining a new class of partner that understands the full journey. We’re the locals, with expertise in scientific translation and market shaping, omnichannel activation, and patient/HCP engagement, all underpinned by data, AI, and deep domain expertise in rare and complex therapies.Let’s get to extraordinary. Together. Expert capabilities in:Brand StrategyPublic RelationsSocial MediaCreativeScientific CommunicationsOmnichannel Strategy & EnablementMedia PlanningAnalytics & Insights

Founded in 2003
Chicago, Illinois, USA
203 employees (49 in marketing)

Traffic Signals

Monthly Visitors
5.5K
Monthly Google Ads Budget
$19.2K
Traffic Source Mix
Search
31.8%
Direct
51.2%
Referral
6.8%
Social
8.8%
Paid
1.3%

Headcount Trend

Current headcount: ~203

Marketing Team

Marketing Team Size
38 (19% of company)
Median Career Experience
14 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Jan 2023
    Private Equity