Responsibilities

• Create, launch, oversee, and optimize paid media campaigns on Meta and Google.
• Develop advertising plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables.
• Oversee the integration between digital advertising, SEO, and other account deliverables, including social media management, search engine optimization, and content marketing.
• Run traditional and programmatic digital advertising campaigns. (This includes initiating insertion orders with third parties and placing ads programmatically.)
• Optimize campaigns to maintain performance and communicate recommendations to the relevant account and client teams. (Our ad campaigns are never “set it and forget it.”)
• Execute search engine optimization tactics across multiple accounts and websites.
• Deliver weekly ad toplines emails and monthly ad reports that illustrate key performance indicators and outline a compelling story.
• Manage multiple clients’ content editorial calendars and ensure content is being developed, converted to web, and published on time.
• Participate on client calls and provide campaign updates and other account-relevant contributions.
• Build and maintain ad and other digital vendor relationships, including maintaining contacts with Meta and Google.
• Contribute to other deliverables and firm responsibilities, including business development, process improvement, and project management.
• Preparing media plans, supporting development of ad creative and content

Requirements

• Bachelor’s Degree and 3-5 years of relevant work experience required.
• Agency experience is preferred.
• Experience in the B2C client space is a plus, but not required.
• Experience with content management systems and digital platforms , ready to jump in and work in Wordpress, Elementor, Google Analytics, Agency Analytics, and other popular platforms.
• You are a Jack or Jane of All Trades , unwilling to completely pigeonhole yourself into one digital specialty or focus and happy to help anywhere needed.
• You are a storyteller , capable of compiling analytics or other data and converting it to compelling, client-facing reporting.
• You are detail-oriented and organized , excited to navigate multiple clients and projects simultaneously with ease (and without being micromanaged).
• You are a digital enthusiast , obsessed with staying up-to-date on the latest digital trends.
• DAY-TO-DAY ACTIVITIES: · Create, launch, oversee, and optimize paid media campaigns on Meta and Google. · Develop advertising plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables. · Oversee the integration between digital advertising, SEO, and other account deliverables, including social media management, search engine optimization, and content marketing. · Run traditional and programmatic digital advertising campaigns. (This includes initiating insertion orders with third parties and placing ads programmatically.) · Optimize campaigns to maintain performance and communicate recommendations to the relevant account and client teams. (Our ad campaigns are never “set it and forget it.”) · Execute search engine optimization tactics across multiple accounts and websites. · Deliver weekly ad toplines emails and monthly ad reports that illustrate key performance indicators and outline a compelling story. · Manage multiple clients’ content editorial calendars and ensure content is being developed, converted to web, and published on time. · Participate on client calls and provide campaign updates and other account-relevant contributions. · Build and maintain ad and other digital vendor relationships, including maintaining contacts with Meta and Google. · Contribute to other deliverables and firm responsibilities, including business development, process improvement, and project management.

Preferred

• Agency experience preferred
• Experience in the B2C client space is a plus, but not required.