Digital Specialist

Saint Paul, MN (Hybrid)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive digital communications programs across multiple platforms, overseeing content creation, asset design, campaign strategy, and performance analysis while collaborating across teams to inform future workstreams.

  • Lead development and execution of digital campaigns and content.
  • Analyze data to optimize strategies and measure success.
  • Stay current on digital trends and coordinate with account teams.

Job Description

Responsibilities

  • Executing digital communications across digital platforms.
  • Creating engaging content with an understanding of target audiences and platform best practices.
  • Designing creative assets.
  • Managing website content and updates on client websites.
  • Developing and strategizing digital communications campaigns.
  • Analyzing data to track campaign progress and success, identifying opportunities to inform future strategies.
  • Researching and sharing digital trends and industry background.
  • Monitoring and engaging on social media platforms for clients.
  • Managing deadlines and working within account teams to contribute ideas and execute tasks.

Requirements

  • Candidates must have 2-5 years of experience in digital marketing or digital communications.
  • Experience managing social media accounts and email campaigns, including developing content and reporting.
  • Knowledge of digital ecosystems, websites, user experience and content management systems, including updating and maintaining web content.
  • Excellent writing and editing skills with the ability to apply digital best practices to existing messaging.
  • Experience developing and executing paid digital campaigns.
  • Graphic design, including proficiency with Adobe Creative Suite and Canva.
  • Project management.
  • Strong interpersonal skills — collaborative, confident, professional and approachable.
  • Highly organized, proactive and detail-oriented, with the ability to manage multiple projects and meet deadlines.
  • Able to work independently while contributing to a collaborative team environment.

Preferred

  • Agency experience is strongly preferred.

Benefits

  • We offer medical, dental, 401K with company contribution, a generous PTO package, family leave, flexible spending accounts for dependent care and health care, and more.
  • Additional benefits include company-paid parking or public transit reimbursement, summer hours and a fully stocked kitchen.
Goff Public logo

Goff Public

4.3 Glassdoor

Goff Public is an award-winning agency and full-service partner centered in Minnesota offering public relations, public affairs, community engagement, digital strategy and creative services to help our clients reach the audiences who matter most. We combine our deep understanding of the political and media landscapes with decades of experience across diverse industries and communities. Our clients get an unmatched perspective on the challenges and opportunities they face.We are experienced, highly respected problem solvers who are passionate about and invested in our work, clients and communities. Our trusted team of talented, multidisciplinary professionals are dedicated to telling our clients’ stories, advocating for their interests, achieving their goals and protecting their reputations. Clients depend on us for creative and customized strategies to approach issues in a multifaceted way. Goff Public is goal-oriented and motivated by client success – however you define it.

Founded in 1966
South St Paul, Minnesota, USA
30 employees (13 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
2.2K

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
11 (37% of company)
Marketing Roles Posted (Last 30 Days)
2