Digital Solutions Manager, Home Services Specialist

Dallas, TX (Unknown)

Salary Not AvailableSenior Level2+ years exp

Posted 4 weeks ago

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Job Summary

Own the client growth engine for home services by combining programmatic media, website optimization, and platform integrations to win new business and expand existing relationships.

  • Pipeline Management & Growth: Own the end to end revenue engine from prospecting to contract renewal across digital advertising, SEO, and MSP integrations.
  • Strategic Consultation: Lead tailored marketing plans with a focus on LSA, SEM, Direct Mail, and Ignite solutions for local service providers.
  • Campaign Execution & Analytics: Drive data informed recommendations, optimize campaigns, and deliver incremental client growth.

Job Description

Responsibilities

  • Pipeline Management & Sales Growth: Drive digital sales revenue by securing new clients and expanding relationships with existing Home Services businesses.
  • Strategic Consultation: Act as a trusted marketing partner, providing industry insights and tailored digital advertising solutions that align with each client's business objectives.
  • Solution-Based Selling: Leverage an organic and targeted approach, combining website development, SEO, Business Management Platform integrations (Service Titan, House Call Pro, Field Edge, Service Fusion), and advanced programmatic strategies through LSA, SEM, Direct Mail and Ignite solutions.
  • Client-Centric Approach: Conduct virtual and in-person consultations, offering expertise in industry trends, digital marketing, and performance-driven advertising strategies.
  • Campaign Execution & Optimization: Manage the pre- and post-sale process, ensuring we exceed client expectations through data-driven insights and campaign recommendations.
  • Performance Analysis: Utilize reporting tools to assess campaign effectiveness, providing recommendations that drive incremental business growth for our clients.
Townsquare Ignite logo

Townsquare Ignite

Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market and national levels. Townsquare Ignite is where context meets precision.

Founded in 2010
New York, NY, US
182 employees (109 in marketing)

Traffic Signals

Monthly Visitors
4.4K
Traffic Source Mix
Search
29%
Direct
47.5%
Referral
7%
Social
14.9%
Paid
1.3%

Headcount Trend

Current headcount: ~202

Marketing Team

Marketing Team Size
102 (50% of company)
Median Career Experience
6 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
4

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