Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with strategic growth pillars to reach Cacique consumers
• Manage the content calendar ensuring alignment with media campaigns, innovation launches, and cultural moments across platforms (Meta, TikTok, Pinterest, etc)
• Monitor real time trends and identify proactive brand engagement opportunities
• Partner with external agencies to execute cohesive strategy across all platforms (paid, owned, earned)
• Ensure website content is current, optimized and aligned with brand voice and strategy
• Build and manage influencer partnerships inclusive of contract negotiation, briefing and execution
• Manage content creator partners to create brand-focused content including recipes, usage occasions, lifestyle storytelling, and seasonal/innovation campaigns
• Identify & execute brand collaborations to drive brand relevance and support strategic initiatives (i.e., social media cross-promotions, event marketing, etc)
• Monitor and respond to consumer comments, questions and direct messages, ensuring positive brand interaction
• Align and engage with customer service team to ensure appropriate action is taken with consumer complaints

Requirements

• Bachelors degree required in Marketing, Public Relations, Communications or related field
• 5+ years minimum experience in social media, PR, brand marketing at a CPG company, ideally in food
• Excellent verbal and written communication and presentation skills; ability to lead and influence internal and external stakeholders
• Experience with social media management platforms
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint

Preferred

• Experience marketing to Hispanic or Multi-Cultural consumers a plus