Digital & Social Media Marketing Specialist

Pella, IA (Hybrid)

$40K/yr – $55K/yrMid LevelFull time

Posted 12 days ago

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Job Summary

Owns end-to-end digital marketing initiatives from social media strategy to lead follow-up, funnel optimization, and events.

Oversees content calendar and campaigns
Collaborates with clinics to drive lead conversion and success stories

Job Description

Responsibilities

Develop and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
Build and execute marketing funnels that drive awareness, leads, and conversions
Create, manage, and optimize Facebook Ads campaigns, including audience targeting, creative development, A/B testing, and performance tracking
Maintain a consistent and strategic content calendar using CoSchedule
Plan, design, and publish creative content (graphics, videos, blog posts, captions)
Execute targeted email campaigns using ActiveCampaign
Manage and maintain the Kinetic Edge website, ensuring content is current, accurate, and optimized for SEO
Monitor and follow up on leads generated through website form fills, coordinating with clinic teams to ensure timely responses and lead conversion
Track and analyze performance metrics to refine digital marketing strategies
Coordinate with clinic teams to highlight patient success stories, staff culture, and community involvement

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or related field or relevant experience
Proven experience with Meta Ads and knowledge of marketing funnels
Experience managing and updating websites (WordPress or similar platforms preferred)
Understanding of lead generation and follow-up best practices
Basic understanding of Canva, Adobe Creative Suite, or similar tools
Familiarity with CoSchedule, ActiveCampaign, ClickFunnels, Wordpress, Google Analytics, and SEO
Excellent copywriting and visual storytelling skills
Strong project management and organizational abilities
Comfortable managing internal and external events
A self-starter with a team-oriented mindset and a passion for making a difference

Benefits

Competitive salary and full benefits package
PTO with a generous accrual rate
matching 401K
Health, Vision and Dental insurance
ST/LT Disability insurance
access to the Employee Assistance Program immediately upon hire
wellness incentives and much more!

Kinetic Edge Physical Therapy

At Kinetic Edge Physical Therapy, we’re passionate about movement. We know that if you move better, you’ll also feel and function better. Kinetic Edge is so much more than rehab; Kinetic Edge helps you thrive and excel. Come experience the edge that our friendly and knowledgeable movement experts provide. We’ll help you rediscover your happier, healthier, and hope-filled life. The choice is yours to make the first move. Join the movement at Kinetic Edge Physical Therapy! Call 866-588-0230 for more information on how Kinetic Edge can transform your life through movement.

Founded in 1998

Pella, Iowa, USA

69 employees (2 in marketing)

KineticEdgePT.com