Responsibilities

• Social Strategy & Community Growth (PFR Focus) - Lead the development and execution of social media strategy for Pro Fantasy Rodeo, with the goal of building an engaged fantasy sports community
• Translate rodeo results, statistics, rankings, and storylines into compelling social content that fuels fan participation
• Develop content formats that encourage prediction, debate, lineup building, and fan interaction around fantasy rodeo gameplay
• Identify and test new social formats, creator collaborations, and community engagement tactics to grow the PFR audience
• Engage directly with fans across platforms to foster conversation, competition, and community
• Content Creation & Production - Capture and create social-first content including athlete interviews, stat-driven graphics, fantasy picks, recaps, and short-form video
• Produce vertical short-form video content (Reels, TikTok, Shorts) tied to fantasy gameplay, athlete performances, and weekly rodeo events. Develop recurring content formats such as: - lineup picks - fantasy rankings - athlete spotlight breakdowns - performance predictions
• Support real-time social coverage during rodeos and major events
• Cross-Brand Collaboration - Collaborate with teams across Cowboy Channel, Rodeo Vegas, and other Teton Ridge properties to amplify fantasy storylines and integrate fantasy gameplay into broader rodeo content
• Identify opportunities to connect broadcast moments, athlete performances, and rodeo results back to PFR gameplay
• Digital Content & Copywriting - Write compelling social copy, captions, and digital content that encourages participation in fantasy gameplay
• Contribute to digital marketing initiatives supporting PFR growth including newsletters, web content, and promotional campaigns
• Performance & Optimization - Monitor content performance and fan engagement to continuously refine strategy
• Track key metrics such as community growth, engagement, gameplay participation, and traffic to the fantasy platform
• Use insights and analytics to inform future content experiments and audience growth strategies