Digital Shelf SEO & GEO Manager at Riverside Natural Foods Ltd. | Chicago, IL | $100K/yr – $120K/yr

Digital Shelf SEO & GEO Manager

Chicago, IL (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize the digital shelf for MadeGood with end-to-end content governance, SEO/Geo roadmap, and analytics-driven iteration across DAM, PIM, and CMS, while onboarding new tech to broaden visibility and conversions.

Content ownership: publish, syndicate, and optimize product listings across retailer sites with structured standards.
Insights & optimization: use analytics, audits, and competitive benchmarks to drive titles, bullets, and keywords for GEO growth.
Platform expansion: onboard new analytics tools to boost online traffic and conversion signals.

Job Description

Lead product content publishing and syndication effort across retailer websites including Amazon, Walmart, Costco, Sam’s Target, Kroger, Instacart, Albertsons, Thrive, etc.
Maintain accurate product listings, images, enhanced content, attributes, R&R’s, & nutritional information.
Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.
Leverage digital shelf analytics and competitive audits to inform SEO / GEO roadmap incl. product titles, descriptions, feature bullets, keywords.
Support development and execution of A+ content and onsite brand shops in partnership with commerce marketing manager and brand teams.
Drive digital shelf & GEO performance through analytics, competitive benchmarking, and rapid testing of evolving SEO, GEO, and Agentic capabilities.
Lead periodic reporting and analysis to inform digital diagnostics across content health, content accuracy, holistic share of search, availability, and ratings & reviews.
Onboard new digital analytics platforms to augment existing tech stack and broaden MadeGood’s visibility to online traffic and conversion performance.