Digital Shelf SEO & GEO Manager at Keurig Dr Pepper | Frisco, TX | $97K/yr – $140K/yr

Keurig Dr Pepper

Digital Shelf SEO & GEO Manager

Frisco, TX (On-site)

$97K/yr – $140K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own AI-enabled content optimization for SEO and GEO on the digital shelf, partnering across Marketing, eCommerce, Brand, and IT to standardize metadata, automate optimization, and drive measurable lift in rankings and conversions.

SEO/GEO strategy and digital shelf optimization across retailer and owned platforms.
Structured content standards and agentic workflows to speed up audits, recommendations, and governance.
Cross-functional alignment and executive storytelling to scale adoption and impact.

Job Description

Responsibilities: SEO and GEO strategy across digital shelf content to boost discoverability, AI answer inclusion, and conversions on retailer and owned platforms.
Responsibilities: Create and enforce structured content standards (metadata, taxonomy, schema) for scalable reuse across DAM, PIM, and CMS.
Responsibilities: Build AI-enabled workflows to analyze category and competitor content, automate optimization, and drive continuous improvement.
Responsibilities: Align Marketing, eCommerce, Brand, Legal, IT, and agencies to standardize content practices and accelerate optimization adoption.
Responsibilities: Improve digital shelf and GEO performance through analytics, testing, and applying evolving SEO, GEO, and Agentic capabilities.
Responsibilities: Lead SEO and GEO strategies across digital shelf content to improve rankings, Agent citation inclusion, and conversions at scale.
Responsibilities: Define optimization roadmaps with stakeholders across Marketing, eCommerce, Brand, and agencies to deliver enterprise content standards for search and AI discovery.
Responsibilities: Design, build, iterate, and scale agentic workflows for content audits, optimization engines, automated recommendations, and content reviews.
Responsibilities: Work with Brand, Digital Shelf and Legal to establish processes for continuous improvement via experimentation, benchmarking, and AI optimization best practices.
Responsibilities: Collaborate with Engineering to QA outputs from customized agent implementations.
Responsibilities: Communicate strategy, performance insights, and optimization impact to stakeholders through clear reporting and executive storytelling.

Keurig Dr Pepper

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981

Burlington, Massachusetts, USA

13K employees (1,413 in marketing)

www.keurigdrpepper.com

60% recommend to a friend

60% CEO approval