Digital & Radio Content Leader - Casper

Casper, WY (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive a high-energy radio brand by leading on-air programming, content creation across digital platforms, and revenue partnerships with local businesses to build a trusted community voice.

  • Brand Leadership: guide the station’s programming, talent development, and culture to grow audience and engagement.
  • Content & Engagement: produce compelling on-air shows, articles, and video content that cross-pollinates website, app, and social channels.
  • Revenue & Partnerships: cultivate endorsements, sponsor integrations, and live events to monetize programming while expanding the brand presence.

Job Description

Responsibilities

  • Provide vision, leadership, and day-to-day management for one station brand
  • Perform an engaging, entertaining daily on-air show
  • Write and publish a minimum of two original articles per weekday air shift on the station website
  • Collaborate with the Director of Content on initiatives to elevate brand quality, programming, and events
  • Partner with the Market President and leadership team to build and maintain a positive, professional, high-performing culture
  • Conduct regular strategy and coaching sessions with air talent, along with brainstorming sessions involving programming, leadership, and sales teams
  • Work closely with sales leadership to generate revenue through programming, features, promotions, endorsements, digital platforms, and events
  • Recruit, develop, and retain top on-air and digital talent
  • Engage audiences daily across the station website, mobile app, and social media platforms including Facebook, X (Twitter), and Instagram
  • Integrate digital and social content seamlessly into on-air programming
Townsquare Media logo

Townsquare Media

3.3 Glassdoor

Townsquare is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 322 local terrestrial radio stations in 67 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.com, WJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com.

Founded in 2010
Purchase, New York, US
2K employees (922 in marketing)
57% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
18.2K
Traffic Source Mix
Search
25.5%
Direct
58.9%
Referral
11.6%
Social
3.3%
Paid
0.6%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
828 (43% of company)
Median Career Experience
13 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Last Raise
Post IPO Equity, 10 years ago

Funding History

  • Aug 2016
    Post IPO Equity

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