Digital Product Senior Associate (Website & SEO)

Raleigh, NC (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive website and SEO updates as part of CAPTRUST’s marketing efforts, focusing on accuracy, brand alignment, and measurable improvements.

  • Own day-to-day website updates and SEO tasks with WordPress or similar CMS.
  • Must-have: 2–4 years in website/SEO marketing or digital marketing.
  • Standout: Strong attention to detail and ability to work under deadlines

Job Description

Responsibilities

  • Support the Website & SEO Specialist in managing website updates and enhancements
  • Assist with SEO audits and implement optimization strategies across a variety of content segments and mediums
  • Monitor site performance, analytics, security, legal, and compliance requirements
  • Help maintain consistency across location-specific pages and external location profiles
  • Collaborate with internal teams to ensure content accuracy and brand alignment
  • Stay informed on web best practices and emerging technologies
  • Analyze data to identify trends and opportunities for optimization
  • Collaborate with external agencies and other digital vendor partners

Requirements

  • Bachelor’s degree or equivalent in marketing, advertising, business, or related field
  • 2-4 years of experience in website/SEO marketing or digital marketing
  • Familiarity with CMS platforms (WordPress or similar)
  • Basic understanding of SEO principles and Google Analytics
  • A background in investments, wealth management, or finance is a plus

Preferred

  • Proficiency in digital marketing and CRM platforms
  • Familiarity with project management tools (Asana or similar)
  • Familiarity with website ADA compliance regulations
  • Maintains an extreme attention to detail, is organized, and accountable
  • Ability to maintain a high level of professionalism
  • Superior written and interpersonal communication skills
  • Works well in deadline-driven environment and stressful situations; Ability to consistently meet deadlines on a variety of projects
  • Solid knowledge of website analytics tools and other reporting platforms or the ability to learn and adapt to new marketing technologies
  • A self-starter and with the ability to work independently and within a collaborative team environment
  • An individual contributor passionate about understanding the client experience through digital marketing and website design
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Experience with HTML/CSS is a plus
  • Bachelor’s degree or equivalent in marketing, advertising, business, or related field
  • 2-4 years of experience in website/SEO marketing or digital marketing
  • Familiarity with CMS platforms (WordPress or similar)
  • Basic understanding of SEO principles and Google Analytics
  • A background in investments, wealth management, or finance is a plus

Benefits

  • Company discretionary bonus
  • Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms
  • Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
  • Paid time off (PTO) or Paid Sick Leave (PSL)
CAPTRUST logo

CAPTRUST

CAPTRUST Financial Advisors, headquartered in Raleigh, NC, is one of the largest independent retirement plan and investment advisory firms in the country. We specialize in providing consultative advisory services to retirement plan sponsors, endowments, foundations, institutional investors, executives, and high net-worth individuals.

Founded in 1989
Raleigh, North Carolina, USA
1.8K employees (35 in marketing)

Traffic Signals

Monthly Visitors
131.5K
Monthly Google Ads Budget
$333.8K
Traffic Source Mix
Search
40.8%
Direct
48%
Referral
8.7%
Social
0.7%
Paid
1.6%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
31 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$312.5M
Last Raise
$312.5M
Private Equity, 2 years ago

Funding History

  • Sep 2023
    Private Equity
  • Jun 2020
    Private Equity • $312.5M

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