digital product manager senior , Marketing Technology #tobeapartner

Seattle, WA (Hybrid)

$130K/yr – $217K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the discovery, roadmap, and KPI-driven delivery of marketing tech features that impact customer experience and marketer outcomes, in partnership with product, engineering, and marketing teams.

  • Product discovery and business casing for roadmap items.
  • Cross-functional delivery with marketing, digital product, and tech to ship and drive adoption.
  • Define KPIs and storytelling to leadership to guide priority setting.

Job Description

Responsibilities

  • Create strategy to deliver key marketer, customer & business outcomes under guidance of Group Manager, Digital Product and in partnership with Martech Engineering and Product team
  • Lead product discovery and requirements definition for roadmap items, including ideation, competitive research, opportunity assessment & business casing
  • Contribute to development & execution of product roadmap while managing trade offs
  • Work with cross-functional partners in marketing, digital product, technology and engineering to ensure successful development, launch and adoption of new capabilities
  • Support training and change management for end users of our marketing technology stack
  • Define and track KPIs to evaluate the success of deliveries and inform future priorities

Requirements

  • Minimum 5+ years progressive responsibility in Digital Product Management that includes highly visible, customer-facing digital marketing experiences and tools
  • Minimum 3+ years leveraging Adobe Experience Cloud (AJO, RTCDP, CJA, AEM, Target) to support B2C marketing
  • Experience managing multiple business stakeholders across a complex organization
  • Strong communication skills, both written and verbal. Ability to effectively storytell to both technical and business cross-functional teams, gaining buy-in with peers and leaders across the enterprise.
  • Ability to synthesize a mix of data, customer feedback, business KPIs and post-launch performance into a clear narrative for stakeholders and leadership

Preferred

  • Bachelor’s degree in business, marketing, computer science, or engineering
  • Experience using agentic, generative or predictive AI tools in a B2C marketing context
  • Experience with product management tools (e.g., JIRA, JPD, Confluence)

Benefits

  • medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
  • short-term and long-term disability
  • paid parental leave
  • family expansion reimbursement
  • paid vacation from date of hire
  • sick time (accrued at 1 hour for every 25 hours worked)
  • eight paid holidays
  • two personal days per year
  • 401(k) retirement plan with employer match
Starbucks Coffee Company logo

Starbucks Coffee Company

3.6 Glassdoor

At Starbucks, we like to say that we are not in the coffee business serving people, but in the people business serving coffee. Here, our employees - who we call partners – are the heart of the Starbucks experience, and being a partner means aspiring to become part of something bigger: inspiring positive change in the world and growing in your career and in your community. ​ It’s an opportunity to be your personal best. ​ Starbucks is an equal opportunity employer of all qualified individuals, including minorities, veterans and individuals with disabilities.​​ In everything we do, we are dedicated to our mission: To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time. Join us. Inspire with every cup. Explore opportunities, benefits and more at careers.starbucks.com

Founded in 1971
Seattle, WA, US
166K employees (1,935 in marketing)
61% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
16.3M
Monthly Google Ads Budget
$499.9K
Traffic Source Mix
Search
37%
Direct
44%
Referral
11.6%
Social
1.5%
Paid
5.8%

Headcount Trend

Current headcount: ~179.3K

Marketing Team

Marketing Team Size
1,152 (1% of company)
Median Career Experience
15.5 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$2.7B
Last Raise
$1.8B
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $1.8B
  • Jul 2024
    Post IPO Equity
  • Oct 2018
    Post IPO Equity • $900M

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