Digital PR Specialist at Gambling.com Group | Las Vegas, NV

Gambling.com Group

Digital PR Specialist

Las Vegas, NV (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Senior Digital PR role focused on developing and executing outreach campaigns to secure media coverage and backlinks for Gambling.com Group. You will craft pitches, manage journalist relationships, coordinate media opportunities, and collaborate with SEO and editorial teams to create linkable assets while tracking performance. The role emphasizes strong communication, research, and multi-campaign management in a remote environment with benefits like health coverage, flexible work, paid time off, and home office support.

Job Description

Responsibilities

Develop and execute digital PR outreach campaigns to secure media coverage and high-quality backlinks
Write compelling pitches, press releases, and media materials to support editorial and marketing initiatives
Earn placements in national and regional media, trade publications, blogs, and authoritative websites
Identify relevant journalists and build targeted media lists for outreach campaigns
Build and maintain relationships with journalists, editors, bloggers, and influencers
Coordinate interviews and media opportunities for Gambling.com Group experts and spokespeople
Collaborate with SEO, editorial, research, and social teams to develop linkable assets and newsworthy campaigns
Monitor media opportunities and news trends to identify timely PR angles
Track campaign performance and report on backlinks, placements, and traffic impact

Requirements

Strong written and verbal communication skills
Minimum 2-4 years experience in digital PR outreach or media relations
Understanding of SEO and link-building through earned media placements
Comfortable working with data and turning insights into media-friendly stories
Strong research abilities and attention to detail
Familiarity with news cycles and ability to craft timely, compelling pitches
Ability to manage multiple PR campaigns simultaneously
Strong organizational skills and follow-through
Self-motivated and comfortable working in a remote, collaborative environment

Preferred

Previous PR experience in gambling, sports, or entertainment media
Passion for casino culture and gaming industry trends
Existing relationships with journalists covering gaming, business, or entertainment
Experience developing digital PR campaigns from ideation through execution
Track record of securing media placements with backlinks
Experience with PR and SEO tools such as Ahrefs, Muck Rack, BuzzStream, or similar platforms

Benefits

Comprehensive Health Insurance (Medical, Dental, Vision)
Flexible work environment and home office available
Generous paid time off
Home office allowance
Gym & Leisure Allowance
All the hardware and software you need to be successful
Access to courses for Personal and Career Development
Company Paid Volunteer Day

Gambling.com Group

3.6 Glassdoor

Gambling.com Group is a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry. The Group has a workforce of more than 300 and operates from offices in Ireland, the United States and Malta. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites, including Gambling.com and Bookies.com. Founded in 2006, the Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry. Gambling.com Group is publicly traded on the Nasdaq Global Market under the ticker GAMB.

Founded in 2006

Dublin 12, County Dublin, IRL

541 employees (203 in marketing)

www.gdcgroup.com

74% recommend to a friend

80% CEO approval