Digital PR Manager at Rankings.io | St. Louis, MO | $70K/yr – $80K/yr

Rankings.io

Digital PR Manager

St. Louis, MO (Remote)

$70K/yr – $80K/yrMid Level4+ years expFull time

Posted 3 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the digital PR program for law firms, turning media outreach into credible placements and backlinks while syncing with SEO and content teams.

Media relations: build journalist ties and secure placements in reputable outlets.
Content & SEO alignment: translate coverage into backlinks and brand visibility within legal/brand goals.
Operations & optimization: track outreach, tune pitches, and scale processes for lasting impact.

Build and maintain targeted media lists across legal, business, news, and industry publications
Develop relationships with journalists, editors, and contributors who cover legal and news topics
Write clear, tailored pitches that position attorneys as trusted sources
Execute proactive outreach campaigns to secure earned media placements
Identify relevant news opportunities and respond quickly with commentary
Create and distribute press releases covering firm announcements, verdicts, settlements, and partnerships
Claim, optimize, and maintain attorney and firm profiles across legal directories, and identify and submit clients for relevant legal awards and recognitions
Work closely with SEO and content teams to align PR efforts with brand goals
Draft and update press materials, expert commentary, and media messaging
Track outreach activity, placements, backlinks, and overall performance

2 to 4 years of experience in Digital PR or Media Relations
Proven ability to secure placements in reputable publications
Experience earning backlinks through media coverage
Strong understanding of how to position clients as subject matter experts
Ability to work within tight deadlines when responding to timely news opportunities
Existing journalist relationships or a clear track record of building them
Experience working with law firms or other professional services firms preferred
Strong writing and editing skills
Highly organized and capable of managing multiple campaigns at once

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field preferred
Background in journalism is a plus
Existing journalist relationships or a clear track record of building them
Experience working with law firms or other professional services firms preferred
Working knowledge of Qwoted, HARO, MuckRack, Pitchbox (or Buzzstream)
Working knowledge of how earned media supports SEO/GEO growth
You have a proven track record of securing placements in reputable news publications
You can point to specific articles you have landed in recognized outlets