Responsibilities

• Own and execute a revenue-driven digital PR strategy tied to KPIs (traffic, CVR, AOV, CAC)
• Secure high-impact placements across commerce publishers, deal sites, and editorial platforms
• Integrate PR with affiliate marketing (trackable links, commissions, partner optimization)
• Drive SEO impact through high-quality backlinks and keyword-aligned campaigns
• Create compelling, compliant stories in a regulated category
• Develop press materials, campaigns, and data-driven content that earn coverage
• Track and optimize performance across revenue, traffic, conversions, and media impact
• Collaborate cross-functionally with Performance Marketing, SEO, CRM, Content, and Legal

Requirements

• 4–7+ years in Digital PR, Affiliate, or Performance Marketing
• Proven ability to drive measurable revenue through PR or earned media
• Experience with commerce publishers, affiliate networks, and SEO/link-building
• Strong analytical mindset and experience with tools like Google Analytics
• Excellent communication and stakeholder management skills

Preferred

• Experience in regulated industries (nicotine, alcohol, pharma, etc.)
• Background in e-commerce or DTC brands
• Existing media relationships
• Familiarity with tools like Muck Rack or Cision
• YOU WILL PROBABLY THRIVE HERE IF YOU
• Enjoy working at the intersection of PR, performance marketing, and data
• Are motivated by driving measurable business results, not just awareness
• Thrive in a fast-paced, entrepreneurial e-commerce environment
• Like combining creativity with analytical thinking to optimize outcomes

Benefits

• We are a value-driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.
• At Haypp Group, you’ll experience the best of both worlds - a Scandinavian-style workplace culture blended with the energy and drive of an American one, all without having to move overseas. We foster an open and inclusive culture where ideas are welcomed from all levels and you&aposre valued for being exactly who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that encourages both balance and ambition.