Responsibilities

• Partner with marketing and business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of website performance and campaigns.
• Lead the Conversion Rate Optimization (CRO) program by identifying optimization opportunities across key user journeys and funnels, developing test hypotheses, and prioritizing experimentation based on data, user behavior, and business impact.
• Leverage heatmapping tools to monitor application performance, analyze user behavior, and extract actionable insights that drive optimization of digital experiences, system reliability, and operational efficiency.
• Own the end-to-end measurement strategy for the website, including Google Analytics (GA4) configuration, event tracking, conversion definitions, and data quality validation.
• Manage and administer tag management system (TMS) to ensure accurate and efficient deployment of website analytics tags.
• Manage TMS governance and standards by troubleshooting tag issues and collaborating with cross-functional teams to support business intelligence and marketing initiatives.
• Ensure compliance with privacy regulations (e.g., GDPR, CCPA) through proper tag governance and consent management.
• Manage and maintain the cookie consent management platform, ensuring it is up-to-date and functioning correctly.
• Conduct regular audits of website cookie usage and update cookie policies as necessary.
• Monitor changes in cookie compliance regulations and adjust strategies accordingly.

Requirements

• High School Diploma or GED required.
• Minimum 6 years of digital marketing/analytics experience.

Preferred

• Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Microsoft Clarity, and cookie compliance tools.
• Strong project management skills with the ability to manage multiple high-priority initiatives simultaneously while meeting scope, timeline, and budget requirements.
• Advanced analytical skills, with the ability to translate complex data into actionable insights and marketing strategies.
• Experience with Sitefinity or equivalent CMS.
• Experience with Marketing Automation or other email distribution platforms.

Benefits

• Cintas offers comprehensive and competitive medical, dental and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.
• Competitive Pay
• 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
• Disability, Life and AD&D Insurance, 100% Company Paid
• Paid Time Off and Holidays
• Skills Development, Training and Career Advancement Opportunities