Digital Performance Specialist

Baton Rouge, LA (On-site)

$68K/yr – $81K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive performance marketing initiatives as a Digital Performance Specialist, owning multi-channel campaigns and optimization from planning to ROI.

  • Own end-to-end campaigns across Google Ads, Bing Ads, Twitter Ads, and Facebook Advertising.
  • Must-have: proven PPC management across multiple channels with budget-conscious bidding.
  • Standout: strong analytics informing landing pages, creatives, and user journeys for ROI.

Job Description

  • Develop, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Bing Ads, Twitter Ads, and Facebook Advertising to meet campaign goals.
  • Conduct comprehensive keyword research to identify high-performing search terms and improve campaign targeting.
  • Manage media buying and bidding strategies to ensure efficient budget utilization and maximize conversions.
  • Utilize tools like Google Analytics, Google Tag Manager, and SEO tools to analyze campaign performance, web analytics data, and user behavior insights.
  • Implement conversion optimization techniques to enhance landing pages, ad creatives, and user journeys for better engagement and ROI.
  • Coordinate with cross-functional teams on media planning, affiliate marketing initiatives, and SEM strategies to align marketing efforts with overall business objectives.
  • Monitor industry trends in digital marketing, SEO practices, and emerging advertising platforms to keep campaigns innovative and competitive.
  • Proven experience in performance marketing with a strong understanding of PPC campaign management across multiple channels.
  • Expertise in social media management tools and advertising platforms including Twitter Ads, Facebook Advertising, Google Ads (AdWords), Bing Ads, and DoubleClick.
  • Solid knowledge of SEO principles, SEO tools, web analytics (Google Analytics), and conversion optimization techniques.
  • Ability to conduct detailed keyword research and implement effective media buying strategies within budget constraints.
  • Familiarity with digital marketing concepts such as SEM (Search Engine Marketing), media planning, affiliate marketing, and e-commerce advertising.
  • Strong analytical skills with the ability to interpret data from various analytics platforms to inform campaign adjustments.
  • Excellent communication skills for collaborating with teams on media planning and reporting results effectively.