Digital Performance Specialist 1 at GP Strategies | Troy, MI

GP Strategies

Digital Performance Specialist 1

Troy, MI (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own dealer digital impact by advising and coordinating GTM, loyalty, and performance across Websites, ads, consumer marketing, and lead management for a regional network.

Growth Infrastructure: Act as primary digital advisor for dealers, drive adoption of sponsored digital programs, and coordinate divisional GTM across Websites, digital advertising, social, and more.
Customer Lifecycle Ownership: Coach dealers on acquisition, retention, and satisfaction, review KPIs, and develop actionable plans to lift results.
Enablement & Ops: Partner with District Sales/Aftersales, resolve vendor issues, and quarterback technical support requests including website customizations.

Job Description

Responsibilities

Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.
Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.
Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.
Conduct digital assessments, review KPIs, and develop actionable plans to improve results.
Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.
Lead execution of divisional go-to-market strategies across key digital areas: Websites & digital advertising
Consumer marketing
Lead management
Service optimization
Social media & reputation management
Digital signage and more

Requirements

Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.
Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
Strong consulting and relationship-building skills—you know how to become a trusted advisor.
Excellent communication and time management skills in a fast-paced environment.
Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred

Automotive or dealership experience.
Familiarity with Salesforce and performance consulting processes.

GP Strategies

GP Strategies, a Learning Technologies Group Company, is one of the world’s leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our solutions to over 6,000 organizations globally. Our suite of offerings include: Consulting Services: Aligning vision and strategy to deliver integrated and systemic business results to drive growth and change through people. Learning Services: Modern learning strategies, content, experiences, and delivery approaches that optimise workforce performance. Technologies: An ecosystem of learning and talent tools, systems, platforms, and expertise that enable learning and talent transformation. Our global staff of expert learning specialists, combined with our transformation focus and custom solutions, deliver superior business results. Whether your initiative requires developing the skills of your people, the implementation and adoption of learning technologies, or refining critical processes, GP Strategies is a transformation partner you can trust.

Founded in 1966

Columbia, Maryland, USA

4.1K employees (345 in marketing)

www.gpstrategies.com