Digital Merchandising Manager

Bentonville, AR (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end digital shelf content syndication, optimize assets, and monitor performance across retailers; collaborate with Marketing, Packaging, and Sales to ensure accuracy and speed-to-market.

  • Coordinate content syndication from Syndigo/1WorldSync to retailer sites
  • Audit content accuracy and retailer compliance
  • Drive process improvements for faster time-to-market

Job Description

Responsibilities

  • Syndicate and maintain product content from Syndigo, 1WorldSync, and related systems to retailer sites and vendor portals for new items, content refreshes, and enhanced content updates.
  • Ensure all digital shelf content is accurate, complete, and aligned with retailer-specific requirements prior to launch or marketing activation.
  • Partner with Marketing, Packaging Design, and Sales teams to optimize imagery, copy, and brand messaging across all online touchpoints.
  • Conduct regular audits using tools such as Scintilla, MAP, Walmart Connect, Syndigo Analytics, Profitero, and Helium10 to monitor content accuracy, brand integrity, and retailer compliance.
  • Track and report content completeness and category performance using scorecards and analytics dashboards.
  • Identify opportunities to streamline syndication processes, improve speed-to-market, and enhance customer experience.
  • Manage inventory, replenishment, reporting, and shipment coordination for Walmart Marketplace.
  • Review weekly retail performance, validate pricing, and coordinate with replenishment planner(s), customer service, and distribution teams.
  • Responsible for search optimization, retailer creative briefs, and retailer specific activation requirements.
  • Monitor operational performance, chargebacks, and compliance metrics; initiate corrective actions and improvements as needed.

Requirements

  • Bachelor degree in Marketing, Business, or related discipline.
  • 1–3 years of experience in eCommerce, digital merchandising, or CPG category management.
  • Strong understanding of digital shelf content syndication, retailer requirements, and online conversion principles.
  • Experience with Syndigo, 1WorldSync, Salsify, DAM systems, and Walmart Marketplace preferred.
  • Excellent organizational, analytical, and communication skills.
  • Adaptable to a fast-paced, cross-functional environment.
Heartland Food Products Group logo

Heartland Food Products Group

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, we make coffee, tea and water taste better. Our portfolio includes a variety of branded, licensed and private label products within multiple categories. We also provide strategic co-manufactured partnerships with many category leaders.On the branded side of the business, we manufacture and market SPLENDA®, the #1 brand in the low-calorie sweetener (LCS) category and the most recognizable in the world. And we’re leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee, our 100% authentic cold brew handcrafted in small batches.In addition, we are the leading provider of private label sweeteners and liquid water enhancers in the U.S.Our products are distributed throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. We employ over 1,200 people worldwide.

Founded in 1995
Carmel, Indiana, USA
727 employees (49 in marketing)

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
33.6%
Direct
44.1%
Referral
7.7%
Social
12.9%
Paid
1.4%

Headcount Trend

Current headcount: ~729
Heartland Food Products Group logo

Digital Merchandising Manager

Heartland Food Products Group · Bentonville, AR · Unknown