Responsibilities

• accelerating customer acquisition, engagement, and revenue through paid media, emerging discovery platforms, and data-driven marketing innovation.
• Serve as Dollar General’s subject matter expert on the evolving digital ecosystem, including AI-powered search and discovery, influence of creators and social influence, audience targeting, and performance measurement.
• Partners across Marketing, DGMN, Digital commerce, Analytics, and Agency partners to align media results with business initiatives, identify growth opportunities and translate emerging trends into scalable business results.
• Lead enterprise paid media strategy across platforms in partnership with media agency.
• Responsible for recommending budget shifts and optimization priorities.
• Serve as primary enterprise point of contact for the paid media agency.
• Direct and challenge agency partners and provide strategic direction to ensure media strategies, recommendations, and deliverables align with business objectives and performance goals.
• Serve as the enterprise subject matter expert on emerging digital marketing trends, consumer discovery behaviors, and evolving platforms.
• Monitor and evaluate advancements in AI-powered search, agentic commerce, GEO -Generative Engine Optimization), AEO (Answer Engine Optimization), retail media, creator ecosystems, and evolving social platforms.
• Identify, test, and scale new acquisition channels, media opportunities, and platform partnerships. Develop structured learning agendas and experimentation roadmap focused on future consumer behavior.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field required; MBA preferred.
• 7–10 years of experience in digital marketing, paid media, or integrated media strategy.
• Deep expertise in paid media platforms (search, social, programmatic, display, video, emerging channels).
• Experience leading or managing a paid media agency partner required.
• Experience with enterprise-scale budgets, measurement frameworks, and multi-channel campaigns.
• Experience collaborating with analytics, MarTech, CRM, and social/owned channel teams.

Preferred

• MBA preferred.