Digital Media Specialist (Paid Advertising)

Baltimore, MD (Hybrid)

$40K/yr – $50K/yrEntry Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own paid digital advertising support and ongoing optimization, turning data-driven insights into ROIs across Google, LinkedIn, Meta, and other channels.

  • Campaign setup, scheduling, posting, and optimization across multiple platforms.
  • Analytics, reporting, and KPI tracking to guide decisions and client-ready summaries.
  • Cross-team collaboration to align messaging, creative assets, and campaign goals while keeping assets and tracking organized.

Job Description

Responsibilities

  • Support the execution and management of paid digital advertising campaigns across platforms including Google Ads, LinkedIn, Meta, and other digital channels.
  • Assist with ad setup, scheduling, posting, updates, and campaign optimization activities.
  • Monitor campaign performance and compile analytics reports to help evaluate effectiveness and ROI.
  • Assist with the preparation of monthly reports and analytics summaries for clients
  • Track key performance indicators including impressions, clicks, conversions, engagement, and lead generation metrics.
  • Support audience targeting, budget pacing, and A/B testing initiatives.
  • Collaborate with internal marketing team members to ensure alignment on messaging, campaign goals, and creative assets.
  • Maintain organization of campaign tracking documents, reporting dashboards, and digital media assets. Stay informed on digital advertising trends, platform updates, and emerging media strategies.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 1–3 years of experience in digital marketing, paid media, advertising support, or related marketing roles preferred.
  • Familiarity with paid advertising platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar tools preferred.
  • Strong analytical, organizational, and problem-solving skills.
  • Ability to interpret data and provide actionable insights.
  • Strong written and verbal communication skills.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Strong attention to detail and commitment to accuracy.
  • Ability to work independently and collaboratively across teams.
  • Ability to work independently and collaboratively across teams.

Benefits

  • In addition to a competitive base salary, Think offers full benefits for you and your dependents, a competitive 401k match, and a generous PTO policy that increases with seniority.
  • We care deeply about your professional growth and provide a solid foundation of knowledge and skill development through Think's Academy.
Think Consulting logo

Think Consulting

2.8 Glassdoor

Founded in 2004, Think is a national technology and operations management consulting practice, providing services to commercial customers as well as state/federal public customers. Think’s offering spans services from technology and operations executive advisory and strategic development, technology and operations transformation, post-merger integration, venture and PE shared services support for portfolio companies, and strategic hiring support services for c-level and upper-level technical and operations management. Think serves a broad client base in industries including financial services, education, manufacturing and distribution, software development, legal and regulatory, business intelligence, and insurance, among others. Think has experienced double digit growth year over year the last three years and currently employs over 140 consultants and professionals across the United States. Think is headquartered in Baltimore, Maryland, to learn more, visit us at thinkconsulting.com.

Founded in 2004
Mays Chapel, Maryland, USA
140 employees (21 in marketing)
25% recommend to a friend

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.4%

Headcount Trend

Current headcount: ~141

Marketing Team

Marketing Team Size
18 (13% of company)