Digital Media Specialist

Madison, WI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

Job Summary

A Digital Media Specialist role at KennedyC in Madison, WI, focuses on planning, executing and optimizing media campaigns, with collaboration across account teams. The position emphasizes data interpretation, vendor coordination, and staying current with digital trends. Benefits include development grants, PTO, insurance, and retirement plan options.

Job Description

Responsibilities

  • Prepares, places, maintains and reports media campaigns based on briefings from account executives and team strategy meetings
  • Assists in media planning functions, as required by media directors, i.e., coordinating with media vendors, preparing campaign insights for client meetings or internal strategy discussions
  • Provides thoughtful recommendations and insight on how to achieve clients’ goals on a given platform with the budget available
  • Works closely and collaboratively with account executives and project coordinators to ensure creative deadlines are met
  • Provides research for media planning
  • Compiles and interprets media data and statistics
  • Approves media invoices and settles billing discrepancies with vendors as needed
  • Maintains up-to-date knowledge of digital platforms, best practices and emerging trends

Requirements

  • 2-5 years of media buying experience in one or more of the following: Google Ads, Google Analytics, Meta, CTV preferred
  • Ability to multitask while maintaining attention to detail
  • Ability to work in a fast-paced environment while meeting multiple deadlines
  • Exemplary math skills for interpreting data and budget estimations
  • Strong curiosity in learning new media and educating staff and clients
  • Proficiency in Microsoft Word, Excel and Google Docs

Benefits

  • Professional and personal development grants to nurture your passions and skills
  • Opportunities for engagement with in-office and out-of-office events
  • Competitive paid time off and holidays
  • Generous parental leave benefits
  • Comprehensive insurance coverage for health, dental, vision, life and disability
  • Pet care discount
  • Identity protection
  • A 401(k) retirement plan
  • Networking opportunities and paid volunteer hours
  • Summer hours
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KennedyC

WE'RE KENNEDYCAn award-winning, mid-size, full-service advertising agency in Madison, Wisconsin. Since 1983, we’ve mobilized the best talent from all places and backgrounds.WE’RE DIFFERENT BECAUSEWe create marketing plans that include everything you need and nothing you don’t. No bells or whistles (unless you need them). No matter the message, everything is backed by solid data and a team that would rather outthink than outspend.YOU'LL LOVE US BECAUSEWhere others may get complacent, we never stop thinking about how your business can perform better. It doesn’t matter if your strategy needs just a tweak or a total scrap, we’re always holding the results accountable to your goals.facebook.com/TheKennedyC

Founded in 1983
Madison, Wisconsin, USA

Traffic Signals

Monthly Google Ads Budget
$11.3K
KennedyC logo

Digital Media Specialist

KennedyC · Madison, WI · On-site