Digital Media Specialist II

Cleveland, OH (On-site)

$66K/yr – $100K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize content and engagement programs by producing multi-format materials, coordinating internal and external creators, and measuring impact to steer spend and UX decisions.

  • Content production and distribution: align with strategy, collaborate across teams, and expand reach.
  • Creator partnerships and governance: manage influencers and contributors to scale output across channels.
  • Analytics and optimization: translate social, content, and SEO data into action to improve outcomes within budget.

Job Description

Responsibilities

  • Develops content in line with the communications and engagement strategy.
  • Works with internal teams on the creation and execution of content to support key messaging.
  • Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach.
  • Analyzes the effectiveness of our content, social and SEO programs and optimizes resources against objectives and budget.
  • Produces copy, original content articles, advertising, printed collateral in written or video format. Assists with planning and production processes to ensure quality content, on time and on budget.
  • Works with influencers and content creators to execute content on behalf of the client across external channels.
  • Curates sharable and user-generated content and determines best suited platform for content.
  • Gathers and evaluates social analytics and metrics against KPIs and weekly report and insights. Creates reports to visualize findings and present to management.
  • Collaborates with internal teams to optimize user experience.
  • Identifies trends and insights to optimize user experience, budget, and performance.

Requirements

  • Associates’ degree in Marketing, Communications, English, Journalism or relevant field and 3 years of relevant experience, or
  • In lieu of education, 5 years of relevant experience

Preferred

  • Bachelor's degree in Communications, English, Journalism or related field
  • Demonstrated experience in photography (including drone operation), video production, and digital creation.

Benefits

  • Click here for benefits information: HNTB Total Rewards
  • Click here to learn more about Equal Opportunity Employer/Disability/Veteran
  • Visa sponsorship is not available for this position.
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HNTB

3.9 Glassdoor

For over a century, HNTB has shaped the built environment with distinctive expertise across a full spectrum of infrastructure solutions. From iconic architecture and complex bridges to efficient highways and digital infrastructure solutions, our collaborative approach and commitment to technical excellence drive us to build a better future for our clients, communities and ourselves It’s in the way we do what we do at HNTB that sets us apart. Our people — proud employee-owners with distinct experience, expertise and perspectives — are bound together by a common vision that uniquely shapes our work and firm. This ownership fosters an unmatched culture of respect and continuous improvement, a hallmark of our enduring success.

Founded in 1914
USA
7.7K employees (751 in marketing)
77% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
87.7K
Traffic Source Mix
Search
39.6%
Direct
48.9%
Referral
10.2%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Team Size
305 (4% of company)

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